Print appeals to a reader's creative side, it's tangibility inspires a feeling of trust, and it's longevity tends to increase purchases. Continue Reading
The Winter Catalog is a marketing piece that stays relevant for the entire season. It can be places your bookstore isn't, but your customers (and potential customers) are. Continue Reading
Borrowing a great idea from our NAIBA neighbors, starting this year SIBA is offering member bookstores a $50 credit toward their next membership renewal when they submit photos of their catalog displays. Continue Reading
Booksellers have selected Victoria Ball's artwork from Tomorrow Bright Before Us to be the cover of the 2026 Winter "Gifts for Readers" Catalog. Continue Reading
There are a myriad of ways bookstores use both the summer and winter catalogs in their seasonal marketing - not only to sell books, but also to raise the bookstore's visibility and reach new customers. Continue Reading
Direct mail can be very effective at reaching new customers beyond the store's usual customer base and social media following. It is also a good way to expand a store's reach into new areas and markets. Continue Reading
There are two things booksellers can do RIGHT NOW to make an impact on the Winter Catalog: Vote for the Cover, and suggest books. Continue Reading
An overview of the benefits and updates of the 2026 Winter Catalog for bookstores, including a sneak peek at the new 2026 design with more editorial content and gift items. Continue Reading
For the first time in decades, the SIBA Winter Catalog is getting a refresh. The 2026 "Gifts for Readers" Catalog has undergone a complete redesign and features a fresh new look that evokes an indie spirit. Continue Reading
The new look has more indie emphasis, more editorial options, more regional customization, and more enticing product mix, including sidelines. Continue Reading
The catalog program remains one of SIBA's most tangible member benefits, and one with the highest return on investment and is a powerful tool for recruiting new customers. Continue Reading
SIBA booksellers LOVE our summer catalog. They use it from Memorial Day to Labor Day in multiple ways to reach readers in-store, at offsites, and virtually. Continue Reading
