SIBA for Industry and Authors

Benefits of Membership

Welcome to the Southern Independent Booksellers Alliance (SIBA), your connection to reaching hundreds of booksellers (and thousands of their customers) in the South. SIBA makes it easy for you to target your advertising and marketing dollars effectively through a wide range of print and online advertising and sponsorship options designed to reach booksellers, media and consumers.

HarperCollins is proud to be a member of SIBA, a partnership that allows us to connect with the incredible community of booksellers across the South. This membership not only helps us amplify the voices of our authors and their books but also deepens our appreciation for the invaluable work of independent booksellers. We see the impact every time a bookseller champions one of our titles, and we’re grateful for their passion and dedication to sharing great stories.
~ Ronnie Kutys, HarperCollins

"My success was due entirely to independent booksellers who 'handsold' my little books. My signing events were so well-attended and personal—all due to the amazing folks who work in bookstores BECAUSE THEY LOVE BOOKS and they KNOW AND LOVE their CUSTOMERS who also LOVE BOOKS!"
~ Jill Conner Browne, author of The Sweet Potato Queens' Book of Love

At Blair, as a nonprofit publisher based in North Carolina, we can’t do without SIBA. It’s those vital indie press-to-indie bookseller connections that make all the difference for our authors and their books. The NVNR conference launches our fall season. We so look forward to exhibiting on the tradeshow floor, where we truly feel like we are among our people.
~Lynn York, Blair

New Members: Apply to Join SIBACurrent Members: Create Account

If you are interested in joining SIBA as a new member, apply to learn more about which membership option suits your organization.  If you are a current SIBA member, create your account on the new SIBA site to access your existing member information.

Already created your account? Log in here.

Publisher and Industry Benefits and Programs

SIBA membership puts you in touch with SIBA booksellers both online and at in-person events.  Industry members receive early notice of calls for author placements, special member pricing on some promotions, and are eligible to exhibit at the annual conference.

SIBA Programs SIBA News

Publisher speaking with booksellers at NVNR 25As a SIBA member, you:

  • Are eligible to exhibit and have authors featured at the annual New Voices New Rooms conference
    New Voices New Rooms is a joint conference for booksellers from SIBA and NAIBA territories. It serves booksellers in 18 states. Publishers must be members of SIBA to exhibit and have their authors featured in the program.
  • Able to access and be included in SIBA Directory listings
    As a member of SIBA, you are listed in SIBA's industry directory, a resource for SIBA booksellers. You also have access to SIBA's Bookstore directory of current member stores.
  • Receive early notice of calls for authors, special promotions
    SIBA frequently sends out calls for authors for future programming and notices of special promotions and discounts. Current SIBA members receive these notices first.
  • Receive special member pricing on some promotions and support for promotions of underrepresented voices
    SIBA offers member pricing on a variety of promotions and advertising options. And as part of SIBA's commitment to advocate for more diversity in books published and promoted to our members, we also offer discounts and support for any promotions featuring underrepresented voices to SIBA bookstores.

Publisher and Industry Advertising, Promotions, and Sponsorships

SIBA makes it easy for you to target your advertising and marketing dollars effectively through a wide range of print and online advertising and sponsorship options designed to reach booksellers, media, and consumers. 

Available Promotions
Sample of a SIBA email eblast with colorful artwork

SIBA will work with you to create campaigns that give the highest exposure and effectiveness within your budget. We welcome creative ideas for showcasing your titles and products. Promotions can be designed for every stage of a book's journey, from pre-publication through publication and into readers' hands.

What you need to know:

  • All promotions are mobile-responsive. Art size requirements are the minimum file dimensions required to be displayed clearly across different screen environments.
  • Impression and click-through data are available on all online promotions by request, for up to six months after the promotion runs.
  • All promoted books must be listed in the Bookshop.org database.
  • Consumer-facing advertising and advertising on The Southern Bookseller Review always clicks through to a SIBA member store for purchase.
  • Industry-facing advertising should avoid retail click-through destinations or, at a minimum, include links to Bookshop.org.

SIBA Advertising  SIBA Sponsorships

SIBA Author Benefits

SIBA loves connecting authors with booksellers and their customers and supporting your efforts to raise your work's visibility. SIBA's author members receive industry benefits such as early notice of calls for author placements, special pricing on some promotions, and access to and inclusion in SIBA's directory listings. Most important, you'll receive key information about the independent bookselling environment and build fruitful relationships with the most avid book readers and advocates on the planet.

Contact SIBA for More Information