How Bookstores Use the Winter Catalog

There are a myriad of ways bookstores use both the summer and winter catalogs in their seasonal marketing - not only to sell books, but also to raise the bookstore's visibility and reach new customers.

Some, submitted by booksellers, to implement now:

1. Prepare your staff to hand-sell catalog titles by reading DRCs provided in the catalog Edelweiss collection (always available under "resources" when you are placing an order)
   
   
2. If you’re in a tourist location, make sure to imprint your catalogs with your store info, website, and/or Bookshop.org and Libro sites, and hand them out to tourists to promote ordering from you online when they get back home.
   
   
3. Another good idea for using the imprinting area: Integrate the catalog into your fundraising efforts. If your store normally raises money or collects donations for a local cause during the holidays, the imprint area on the catalog can be used to promote these efforts. The organization you are working with can also distribute catalogs on your behalf as part of the campaign.
   
   
4. Work with compatible local businesses to give out each other's promotions. Hand out their coupons in exchange for them giving out your catalog. Work with your local business alliance or Main Street organization and make your catalog a part of their Shop Local campaigns.
   
   
5. Have staffers choose a title they think will do well and have a competition to see which title sells the most copies; the winning bookseller gets a prize!

Read More / Catalog Orders