SIBA Creates Catalog Display Membership Credit
Borrowing a great idea from our NAIBA neighbors, starting this year SIBA is offering member bookstores a $50 credit toward their next membership renewal when they submit photos of their catalog displays, newsletter articles featuring the winter catalog, social media screenshots, etc.
SIBA wants to see the catalogs "in the wild," being used by bookstores in all of the many creative ways they come up with. Their innovative promotions — in the store and online — are inspiring to their bookseller colleagues and gratifying to publishers, who love to see their books featured.
The catalog program is important to bookstores because it provides a valuable service beyond what most bookstores can do on their own, and to SIBA because revenue generated from the program, when publishers place books in the catalogs, underwrites the funding and many of the scholarships SIBA offers for bookseller education and development. Bookstore enthusiasm for the catalog is the best way to encourage publishers to participate.
Your responses will help SIBA to demonstrate to publishers the full extent of SIBA bookseller support for their titles.