Winter Catalog: A New Look, Orders are Open
A new look for a long-time favorite: the winter catalog gets a refresh
Right now, bookstores that participated in the 2026 Summer Catalog program are receiving their catalog orders and making plans to use them to bring in new customers and energize sales.
Get ready, because even though the summer catalogs have just landed, orders for the 2026 Winter Catalog are now open!
We are really excited about this year's catalog, which has undergone a redesign—its first in 30 years! The new look has more indie emphasis, more editorial options, more regional customization, and a more enticing product mix, including sidelines.
Read more and see the sample mock-up
Now rebranded as "Gifts for Readers," The Winter Catalog is a 16-page, professionally designed, full-color piece featuring 100+ books (and other things!). It is easy to slip into a customer's bag and to use as a newspaper insert. SIBA member booksellers receive the first 5000 catalogs absolutely free of charge, with the option to order more at cost.
Included in the catalog program:
- Up to 5000 catalogs free
- Extra boxes of 500 catalogs available at cost
- Free shipping to stores or drop shipping to newspapers
- Optional store imprinting, at a discounted cost for SIBA Bookstores
- Opt in for direct mailing to your chosen zip code/mail routes
- Free online digital catalog for store websites
- Professionally-designed digital and downloadable marketing assets and store signage
Stores that place orders for the Winter Catalog also get to participate in the Catalog Cover Contest to select the 2026 catalog design. Previous years' winners include designs by Caldecott winner Doug Salati (Hot Dog) and Caldecott Honorees, the Pumphrey Brothers, Jarrett and Jerome, the creators of Old Sleigh.
Things to do now:
- Sign up for SIBA's Lunch and Learn with Suzanne Shoger to find out more about the Winter Catalog Program.
- Prepare a high-resolution copy of your store logo, which you will need if you have your catalog imprinted.
- Suggest books you'd like to see in this year's catalog. Bookseller enthusiasm makes an impact on publishers when they are creating their marketing plans.
Important dates:
June 1: Deadline to start direct mail orders
June 15: Deadline for Winter Catalog orders and payments
October 1: Winter Catalogs ship to stores and newspapers
November 1: Winter Catalogs direct mailed to consumers
Visit RAMP for more detailed information, or to download the Bookstore Info Kit.
*What's RAMP?
RAMP is a marketing consortium that includes the New Atlantic Independent Booksellers Association (NAIBA), the Great Lakes Independent Booksellers Association (GLIBA), the Southern Independent Booksellers Alliance (SIBA), and the California Independent Booksellers Alliance (CALIBA).