Subscription Book Clubs & Kids Programming
A March Madness Event
March 2: Parnassus Books in Nashville, TN
The team at Parnassus will discuss how they successfully run five subscription clubs, covering book selection, branding, logistics around receiving and mailing boxes, and managing their customer database. Their Kids Events Manager will share how Parnassus developed their kids programming, growing their weekly storytimes and incorporating authors, as well as building relationships with local schools for mutual benefit.
"Members of our staff always get to talking to other booksellers about our subscription clubs at conferences," says store manager Cat Bock when asked why they chose this topic. "We wanted a chance to formally share some of our experience! Our Kids Programming has grown a lot in the last few years and Hannah is a big reason why and has great, replicable ideas to share with other booksellers."
At lunch, booksellers will meet Lokelani Alabanza, Victoria Aveyard, Christina Baker Kline, and store owner Ann Patchett:
Lokelani Alabanza is a pastry chef with 20+ years’ experience. Over the course of her career, she has invented over 300 ice cream flavors. Based in Nashville, Tennessee, she is the founder of Saturated Ice Cream, a brand that combines plant-based ingredients with CBD.
Victoria Aveyard is the #1 New York Times Bestselling author of the Red Queen series and the Realm Breaker trilogy. Her books have been translated into over 40 languages and counting. Born and raised in a small town in Western Massachusetts, she now lives in Los Angeles with her dog and her husband.
Christina Baker Kline is the author of ten novels, including the New York Times bestsellers Orphan Train, The Exiles, and A Piece of the World. Her novels have received the New England Society Book Award for Fiction, the Maine Literary Award, and several bookseller awards, among other prizes. Born in England, she was raised in the American South and Maine. She lives in New York City and in Southwest Harbor, Maine.
Ann Patchett is the author of novels, most recently the #1 New York Times bestselling Tom Lake, works of nonfiction, and children's books. She has been the recipient of numerous awards, including the PEN/Faulkner, the Women's Prize for Fiction in the UK, and the Book Sense Book of the Year. Her novel The Dutch House was a finalist for the Pulitzer Prize. Her work has been translated into more than thirty languages, and Time magazine named her one of the 100 Most Influential People in the World. President Biden awarded her the National Humanities Medal in recognition of her contributions to American culture. She lives in Nashville, Tennessee, where she is the owner of Parnassus Books.
The Important Stuff:
If you want to make a trip of it: Apply for a Travel Scholarship
Hotels close to Parnassus Books:
- Hyatt Place Nashville/Green Hills
- Courtyard by Marriott Nashville
- Hampton Inn & Suites Nashville