NVNR Education Spotlight: Events/Marketing/Promotions
Events programs are a key part of an indie bookstore's strategy. They bring new customers into the store, they raise the bookstore's visibility in their community, and they provide a unique experience for the people who shop there. A memorable event will raise the reputation of a bookstore with publishers. A vibrant, successful events program will ensure more publishers will want to send authors to the store.
NVNR's Events/Marketing/Promotions Track offers sessions for both new and seasoned events managers, with a chance to hear creative ideas from booksellers and learn what publishers and publicists consider when they are building tours for their authors.
Events for Beginners
For new booksellers who want to start or develop a better author events program, let seasoned event managers explain event grids, confirmations, coordination, book ordering, marketing and coop. They'll be able to answer all your questions.
Creating a Long-Term Events & Marketing Strategy
This is a master class in evaluating your event program. We'll show you how to use metrics and ROI to determine the types, number, and scope of your event schedule. This evaluation exercise will help you create a successful, sustainable, and mission-positive program.
Experiential, Memorable Events
Consumers crave memorable experiences and are willing to pay for them. Hear what some booksellers are doing to create deep and meaningful experiences, and leave inspired to build unique, community-supported events of your own.
Publicists' Notes to Booksellers
To work well together, we need to understand what our partner's needs and pressures are. This panel of publicists will explain: how they do their job; how they create a tour; what they look for on event grids; what are their internal pressures. In this conversation, we'll see what success looks like for publicists so we can be a partner in achieving that goal.