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{Call for nominations for the SIBA Book Award}

absolutely jam-packed with great things for book people!

November, 2011

In This Issue

Inkreadible Sponsors

Upcoming on
Circle of Sites

 

Stress
Stress: Climbing Out of the Pits with God
(Greater Insight Publishing
)

 

Lady Banks Pick of the Week

Previous Issues

About Us

SIBA is a trade organization for independent brick and mortar bookstores in the South.
Follow us on twitter
Find us on Facebook

Southern Independent Booksellers Alliance

www.sibaweb.com

What's in this edition of SIBA eInk? It's time to nominate books for the 2012 Book Award and the next season of Okra Picks. We give you 5 things to do to make your customers' online experience with your store so much better, and some best practices for your store's book clubs. Plus, the #siba11 survey results are in, we're looking for stores to feature in Lady Banks, and have you read any of the books that are special to the southern list?


Call for SIBA 2012 Book Award Nominations

Call for SIBA Book Award nominationsSIBA celebrated her 2011 Book Award with a wedding, and plans are already being hatched for our 2012 Book Award writers.  But we need to know which southern books are your favorites of 2011.

Nominate your picks for the 2012 Book Awards here:
http://www.sibaweb.com/book-award-nominations

To be eligible, a book must be southern in nature or by a southern author, or both. They must have been published in 2011 (no reprints, please). Nominations can come from booksellers or readers, but they must be associated with a SIBA member bookstore, either as an employee or a customer.

Get your customers involved, and drive traffic to your website and facebook pages!

To help you get your customers involved in (and excited about) the SIBA Book Awards, this year, if you promote the nomination form on your Facebook page SIBA will send a free copy of a previous Book Award finalist book to one of the first ten people who nominates an eligible title and cites your store.

To help you promote the book award nominations to your customers, SIBA has badges, banners and logos available for you to download at the SIBA Book Award page:

http://www.sibaweb.com/siba-book-award
and here: http://www.sibaweb.com/ba/ba_graphics.html

Be sure to tag us when you post to Facebook:
SIBA: http://www.facebook.com/SouthernIndependentBooksellersAlliance
ARTS: http://www.facebook.com/ReaderMeetWriter

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Call for SIBA Book Award nominations

Next Okra Picks Deadline is December 1

okra picksThe nomination deadline for the Winter/Spring Okra Picks is December 1. We're looking for the next season's great southern books. Books should be published between December 2011 and March 2012.

Nominations can be emailed to: This email address is being protected from spambots. You need JavaScript enabled to view it.
Or, you can use our nomination form

SIBA12 contest!

Show off your Okra!

You can win a free trip to #siba12 in Naples, Florida next year just for displaying your Okra Picks cards! Tag us in a photo of your Okra Picks display on your Facebook page, post it on your website (and let us know), send it out on twitter (#okrapicks), or email it to This email address is being protected from spambots. You need JavaScript enabled to view it. and be entered to win an all expense paid trip to #SIBA12.

If you haven't already received your free display and set of Fall Okra Picks cards, email This email address is being protected from spambots. You need JavaScript enabled to view it..

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5 Things You Can Do to Enhance Customer Experience Online

These are some of the "best practices Facebook suggests for maximizing your online reach with your real world customers!

  1.  Make sure your website url is in the About section on your Facebook page.
  2. Make sure customers can subscribe to your newsletter on the homepage of your website.
  3. Put a Facebook LIKE button on your website. https://developers.facebook.com/docs/plugins/
  4. Offer a “whisper code” on your Facebook page.  Post something like:  “Only today, come in the store, and say – I love shopping here!” And get an instant 10% off your purchase.  This whisper good only for today and only in store.
  5. Use store in-store signage print marketing materials to promote your Facebook page.

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Shout Out to Members Making SIBA News

Shout Out to Members Making SIBA News
Let us know and we’ll let the world know!

SIBA makes a concerted effort to spread the word about our member stores. So if you tell us, we'll tell everybody. If you are on facebook or twitter, make sure you friend and follow us. If you do an email newsletter, make sure we get it:

Tag us when you post on Facebook or Twitter – At Twitter use @ReaderMtWriter and at Facebook, use @Authors Round the South; and we will see it, we will share it, we will spread the word and highlight you here in ongoing SIBA Inks.  Let us know when you put the Holiday Catalog on your IndieCommerce site or when you promote the Okra Picks on your website, or when you post a photo of your Okra Picks card display for a chance to win an all-expense paid trip to #SIBA12.  We can’t enter you if we don’t know you have done it.  So – start spreading the news….

A big thanks to the following stores:

Myra Meade of Hall Book Exchange posted a picture of their Okra Picks card display on Facebook

Cavalier House Books
is featuring this season’s Okra Picks on their home page: http://www.cavalierhousebooks.com/

Island Books posted the holiday catalog to their home page: http://www.islandbooksobx.com/

Thanks to these stores for reporting to the Southern Indie Bestseller List via ABA, with North Carolina stores leading the charge!

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Special to the Southern List

SIBA is tracking books that are Special to the Southern List

Special to the Southern ListWhat do Stacy Schiff's Cleopatra, Amor Towles' Rules of Civility, Paula Deen's Southern Cooking Bible and any book written by Karen White all have in common?  They are all Special to the Southern List!

Each week SIBA tracks the books that appear on the Southern Indie Bestseller List, but not on the national list. Until recently, they were simply listed as part of the regular southern indie list. But now we have a special section on ARTS just for these books.

These are the books that are our homegrown bestsellers, books important to you, and to your customers. We encourage you to pay special attention to the special-to-siba books in your bestseller displays, because you are the reason for their success!

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SIBA Bookstore Feature in Lady Banks

Has your store been featured in Lady Banks?

This past summer SIBA began publishing the Lady Banks newsletter on a weekly basis, and devoting a section in each issue to profiling one of its bookstore members. If you would like your store to be featured, please copy the questions below into a new email, and send your answers to This email address is being protected from spambots. You need JavaScript enabled to view it.:

Store Name:
Store Website:
Store Email:
Store Facebook:
Store Twitter:

What books do you love and wish everyone else would read?

What forthcoming books are you most looking forward to?

What book/author would you like to see come back into print?

What's your favorite book surprise of the season?

A local author(s) you think more people should know about?

Weirdest customer question?

Favorite moment on the sales floor?

What should visitors not miss when they come to your town?

How did you get into bookselling?

What do you look forward to most about going in to work?

What is your store's specialty?

What's your favorite weird item in the store?

What are you reading now?

Why do local businesses matter?

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 Book Club Best Practices from #SIBA11

“The Buying Power of Book Clubs: Examining Their Potential, Loyalty, and Community”
from Jamie Rogers Southern, Southern Celebrations, This email address is being protected from spambots. You need JavaScript enabled to view it.

One of the most popular sessions at the Trade Show this year was Jamie Rogers Southern's presentation on "The Buying Power of Book Clubs." Here are some highlights from her talk:

Best Resources for Book Clubs:
Book Club Classics http://bookclubclassics.com/Blog/
Book Club Girl http://www.bookclubgirl.com/
Book Divas http://www.bookdivas.com/
Book Group Expo http://www.bookgroupexpo.com/
Book Lust by Nancy Pearl http://www.nancypearl.com/
Book Browse http://www.bookbrowse.com/
Book Movement http://www.bookmovement.com/
Goodreads www.goodreads.com
Indie Next List http://www.indiebound.org/reading-group-indie-next-list
Library Thing www.librarything.com
Reading Group Choices http://www.readinggroupchoices.com/
Reading Group Guides http://www.readinggroupguides.com/content/index.asp
Shelfari www.shelfari.com
Women’s National Book Association http://www.wnba-books.org/

Summary of Notes:


In today’s society people are hungry for personal relationships. We will continue to see book club numbers rise as people look for ways to connect with their community. (Book clubs are a source of cheap entertainment!)
You, as a bookseller, can create an environment that welcomes book clubs, even if you don’t have the physical space for them to meet.

Book Clubs are meeting more virtually as well. What does this tell us? (People want to talk about books!) Create a place virtually for book clubs to meet.

What are some ways you can reach out to markets in your area? Think of: Senior Living Centers, schools, church groups, recently relocated residents, etc.

Work with other small businesses in your neighborhood. Is there a potential market for a book club through them? (example of a local restaurant starting a Food Lovers book club)

Develop a book club loyalty program.

Be reliable. Order on time and order plenty of copies. Offer suggestions and let them know if a particular title is out of print or hard to find.

Offer your services and knowledge to book clubs. Meet with them to suggest titles for next year.

Have materials on hand to give out to book clubs, such as: reading guides, publisher flyers, your top picks for book clubs, etc.

Market your regularly scheduled events and programs to your book club members. Give them a chance to meet the author, have books signed, and have a private book club chat.

Talk to your publisher reps about ways to promote their titles to book clubs…and get co-op!

Use social media to promote your clubs and reach out to new potential members.

Develop a list of local authors who are willing to meet with book clubs and discuss their books.

Think of ways to start new clubs. Try a book club social!

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Fall Okra Picks

 #SIBA11 Trade Show Survey

#SIBA11 Trade Show Attendees Survey Results are IN…

One third of SIBA’s attendees responded to the survey and to each of you SIBA is quite grateful.  These answers and thoughtful responses help us to be better and do better.  Here are the survey results:

Which #SIBA11 Education Sessions did you attend?

The most-attended education sessions at #SIBA11 were What a Great Bookstore! with Paz & Associates, and 60 Reps. 60 Seconds Each. 60 Books You Don’t Want to Miss! 

When we asked what topics you'd like to see in future SIBA education, here's what you wrote:

  • Getting the most out of merchandise money
  • I can buy some books cheaper online than I can from the publishers!
  • How to survive in this financial climate.
  • Marketing, displays, social media and getting help in the store such as bloggers, PR etc.
  • Like to have a roundtable sessions so we can freely talk about our store operations, etc.
  • Success stories, bottom-line oriented stuff
  • More specific advice on dealing with brave new world of ebooks for small booksellers.
  • Address the impact of the e-reader on the traditional bookstore and how other bookstores are dealing with this
  • I could use help navigating the SIBA website. (We have set up a siba website one-on-one tour with this bookseller and we’d like to do the same for you so let us know if you’d like your very own guided tour!)
Read the rest of the survey results

 

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Thank you for your interest in SIBA,

Wanda Jewell, Executive Director
Southern Independent Booksellers Alliance
3806 Yale Avenue, Columbia, SC 29205
803.994.9530
Fax: 309.410.0211
www.sibaweb.com

Thank you to SIBA's Inkreadible Sponsors 2011:
Baker & Taylor
Bookazine

Trade Show #SIBA12: Sept 7-9, 2012 at Naples Grande Beach Resort, A Waldorf Astoria Collection

Find your favorite authors at Authors 'Round the South
What I'm blogging: Wanda's Wonderful Book Blog
Follow me on Twitter


Let us know and we’ll let the world know!

SIBA makes a concerted effort to spread the word about our member stores. So if you tell us, we'll tell everybody. If you are on facebook or twitter, make sure you friend and follow us. If you do an email newsletter, make sure we get it:

Tag us when you post on Facebook or Twitter – At Twitter use @ReaderMtWriter and at Facebook, use @Authors Round the South; and we will see it, we will share it, we will spread the word and highlight you here in ongoing SIBA Inks.  Let us know when you put the Holiday Catalog on your IndieCommerce site or when you promote the Okra Picks on your website, or when you post a photo of your Okra Picks card display for a chance to win an all-expense paid trip to #SIBA12.  We can’t enter you if we don’t know you have done it.  So – start spreading the news….

A big thanks to the following stores:

Myra Meade of Hall Book Exchange posted a picture of their Okra Picks card display on Facebook

Cavalier House Books is featuring this season’s Okra Picks on their home page: http://www.cavalierhousebooks.com/

Island Books posted the holiday catalog to their home page: http://www.islandbooksobx.com/

Thanks to these stores for reporting to the Southern Indie Bestseller List via ABA, with North Carolina stores leading the charge:

 

{#SIBA11: Photos & Recaps}

absolutely jam-packed with great things for book people!

October, 2011

In This Issue

Inkreadible Sponsors

Upcoming on
Circle of Sites

Holy Ghost Girl
Holy Ghost Girl
(Penguin)

Mile Marker Zero
Mile Marker Zero
(Crown)

Monsters in America
Monsters in America
(Baylor University Press)

A New Turn in the South
A New Turn in the South
(Clarkson Potter
)

Stress
Stress: Climbing Out of the Pits with God
(Greater Insight Publishing
)

 

Lady Banks Pick of the Week

Previous Issues

About Us

SIBA is a trade organization for independent brick and mortar bookstores in the South.
Follow us on twitter
Find us on Facebook

Southern Independent Booksellers Alliance

www.sibaweb.com

What's in this edition of SIBA eInk? Photos and recaps of #SIBA11. An important survey. Useful information from the Small Business Administration. The online version of the Holiday Catalog. Call for nominations for the 2012 SIBA Book Award and the next season of Okra Picks. And two great ideas from the ABA!


Getting Hitched at #SIBA11

Getting hitched is what it’s all about…
“The theme at SIBA this year was 'Let’s Get Hitched!'  Besides a wedding, booksellers got hitched with authors, vendors got hitched with bookstores, first-timers got hitched with veterans, exhibitors got hitched with accounts, and it’s all about these long-term, successful relationships.”
- Wanda Jewell, SIBA Executive Director

Dottie Frank & gang

Check out the #SIBA11 Photos and help us tag them!

PGW on the Trade Show floor

Many thanks to Pat Malcolm for taking all the photographs while also being a perfect Mother of the Bride!


SIBA 2011: All About the Love

By Marc Schultz, September 20, 2011 (via Publisher's Weekly)

If the idea at last year’s Southern Independent Booksellers Alliance trade show was to get booksellers established in the community of Facebook, Twitter, Foursquare, and other online social networking sites (with a cheeky “Get in Bed iith a Bookseller” theme), this year the focus was on the classic community-building strengths of independent bookstores IRL (that’s cyberspeak for In Real Life), highlighting what indies have been doing in their local communities to help break the stranglehold of big-box chains and online megaretailers.

"Don’t ever underestimate how much the local message is resonating with millions of consumers."

“Don’t ever underestimate how much the local message is resonating with millions of consumers,” said American Booksellers Association CEO Oren Teicher in Saturday morning’s session on the merger of the ABA with the Association of Booksellers for Children (ABC). “The explosion in America of farmers’ markets is evidence that consumers get it, but you’ve got to keep articulating that argument.” Leslie Reiner, ABC vet and co-owner of Inkwood Books in Tampa, Fla., suggested that argument be as succinct and free of whining as possible: “See it here, buy it here, keep us here!”

Bride & groom dancing

Read the full report


Check out the #SIBA11 Posts & comment if the spirit moves you

The following is a recap of #siba11 in the news and online. Feel free to add your voice to the comments!

http://shelf-awareness.com/issue.html?issue=1561#m13352
http://arepreading.tumblr.com/post/10401085813/siba11-exhibitordayone
http://shelf-awareness.com/issue.html?issue=1565#m13426
http://southernbelleview.blogspot.com/2011/09/ever-been-auctioned.html
http://www.skrishnasbooks.com/2011/10/siba-2011-oh-books.html
http://www.ragingbibliomania.net/2011/09/siba-2011-event-recap.html
http://sandynawrot.blogspot.com/2011/10/siba11-books.html
http://blairpub.wordpress.com/2011/09/26/siba-2011-better-late-than-never/
http://nancysimpson.blogspot.com/2011/09/youre-reading-my-mail-if-you-want-to.html
http://almakatsu.blogspot.com/2011/09/writing-in-not-always-lonely-art.html

Follow #SIBA11 on Twitter

If you attended #SIBA11 and have not completed our survey, please do so here.


SIBA Wedding Bells

(via Shelf-Awarness)

Getting hitched was the theme of the Southern Independent Booksellers Alliance's trade show over the weekend in Charleston, S.C.--and SIBA wasn't just whistling Dixie. A highlight of the Writers Block Auction was the wedding of Sara Malcolm and Brandon Perry. (Malcolm has worked at SIBA registration for years.)

SIBA executive director Wanda Jewell officiated at the ceremony, weaving in the names of many titles into her remarks, and authors on hand offered toasts. Karen Zacharias said, "May God grant you a double heapin' of grace and laughter, and may you always have enough strength to keep your Doublewide rocking." Ronald Rash offered a couplet that works best with a Southern drawl: "May this union be happy, with never much sorrow/ but if that's not the case, I know a good lawyer."

The bride was given away by co-workers Elton Porter and Matt Bibb. Special guests included Sally Brewster and Frazer Dobson of Park Road Books, Charlotte, N.C., who met at a SIBA show. (He's also a rep with Como Sales.) Among the wonderful touches: the groom wore a jacket made up of book jackets, making it perhaps the world's first book jacket jacket. Jewell called the wedding "awesome." And the event made $1,000.

Although there will also be an official wedding for Malcolm and Perry in October, all readers know which ceremony counts most!

The happy couple
Most important elements of trade shows, so say booksellers…

  • Buying books. Seeing what's out there. Inspiration for new titles to buy…
  • Exposure to both book sellers and authors
  • Meeting with the publishers and getting my hands on the books.
  • Education, not only in all the classes, but on the sales floor, as well.
  • Meeting the authors and hearing them speak
  • Opportunity to meet authors and sales reps. The strength of SIBA, I think, is that everyone knows everyone and folks are excited.
  • Networking with other booksellers and hearing their great ideas!
  • Knowledge from other booksellers who share what works for them.


"What Can the Small Business Administration Do for You?"

Trade Show Session Recap/Resources 

One of the tough truths about Independent Booksellers is that you're much more likely to find a business owner with an MFA than an MBA, meaning that these business owners got into their business because of a love of and passion for books, not necessarily for business.  

That passion is of paramount importance. It's something you can feel, or not, when you walk into a business. That passion will take a business far, but the acquisition of a certain amount of business acumen will allow that business to continue to provide passionate service to their community for years to come.    

The session at our recent Trade Show, "What Can the SBA Do for You?" showcased a panel of  organizations affiliated with the Small Business Administration, and displayed a wonderful gamut of non-profit organizations whose sole purpose is to help you do better business. It was touching and inspiring to hear the lengths to which these folks will go to help educate their community's small businesses. It is highly recommended that you check out the SBA's website to see the huge array of resources that are available to you.

Here's a quick rundown of the organizations the panelists represented:

http://www.score.org/
 SCORE is a network of 13,000 volunteers (many of whom are retired business executives) who provide mentorship and confidential business counseling services at NO CHARGE, and for as long as you need it. An incredible resource.

http://www.asbdc-us.org/
 Small Business Development Centers can be found in every state and at least close to almost every community. Approximately 1000 service centers are available to provide no-cost business consulting and low-cost training.  

http://www.accionusa.org/
 Accion USA is a microfinancer. Nowadays banks won't always consider a "small loan," and this is where a microfinancer like ACCION can help. You may not need to borrow $50,000 to put a new part of your business plan into action. Maybe a small loan of $1000 to help buy enough books and advertising to do a book fair would be just the thing.

The real takeaway from this session was simply this: You're not alone, and there are organizations whose purpose is to give you the knowledge and/or working capital you need to succeed.      


SIBA Holiday Catalog 2011

You should have your full-color, imprinted, QR-coded holiday catalogs in-store by now.  If you ordered catalogs and have not received them please email This email address is being protected from spambots. You need JavaScript enabled to view it. right away.  We have supplied to IndieCommerce a full online catalog for any IndieCommerce store so please place that on your site.

Stores that aren't part of the IndieCommerce program can still have the holiday catalog on their website:

1) You can either link to SIBA's online version here: http://www.sibaweb.com/catalog/2011/hc_2011_front.html

2) Or, if you would prefer to host the files on your own store site and link them to your store shopping cart system, then you can email This email address is being protected from spambots. You need JavaScript enabled to view it., and she will provide the files for you to put up.

3) You can link to the Flash version of the catalog, in which case you won't be able to add your own buy links.

Holiday Catalog covers

Six Fresh Ideas for the Holiday Catalog:

  1. Put copies of the catalog in unexpected places around the store, like the restrooms.
  2. Take a few catalogs and separate them and use the pages to create a design on a wall or in a window.  A candle, tree, or wreath will create curiosity about the catalog and its contents.
  3. Use the pages as Shelf Talkers – mount on cardstock and put the pages with the appropriate store section – biographies, fiction, kids books, cookbooks
  4. Have employees take stacks out in the world with them.  With permission, distribute the catalogs to libraries, doctors offices, anywhere people have to wait.  You can tell the readers because they are always looking for something to read.
  5. Distribute the catalogs to teachers with an order form including recipient name.  Offer to do a Winter Teacher Book Club where teachers can pick the books they want, and the store can deliver them to the school, wrapped, and ready to gift.
  6. Make sure your book clubs get the catalogs.  Offer to do book talks with catalog titles and focus on a few favorites.

 Call for #SIBA12 Book Award Nominations

SIBA celebrated her 2011 Book Award nominees with a wedding and plans are being made for our 2012 writers.  But we need to know which southern books & writers are your favorites. 

Use the online form to nominate a book for the SIBA Book Award or email suggestions directly to Wanda Jewell at This email address is being protected from spambots. You need JavaScript enabled to view it..
Nominated titles must be southern in nature or by a southern author, or both. They must have been published in 2011. (no reprints).

Nominations are accepted year round, but the nomination period for the current year's award closes on February 14th of that year. Nominations for books for the current year's award received after that date will not be considered.

Both booksellers and the general public may nominate. But all nominations must be identified with a SIBA member bookstore.  Nominate here.


Fall Okra Picks

 Okra Picks Deadline is Dec. 1

okra picksThe Okra Picks are a dozen fresh titles chosen each season that SIBA Indie Bookstores want to handsell.  These books should be southern in nature but can cover any genre, not just fiction.  Southerners love their writers, and we want to be at the forefront of bringing them a strong selection of southern titles not to be missed each season.

A new harvest of Okra Picks will be announced each publishing season.  To nominate a book you must be a SIBA bookseller.

Nominations can be emailed to: This email address is being protected from spambots. You need JavaScript enabled to view it.

Or, you can use our nomination form


SIBA12 contest!

Okra Picks Extended – Let’s sell some books!

Tag us in a photo of your Okra Picks display on your facebook, website, twitter, or email it to This email address is being protected from spambots. You need JavaScript enabled to view it. and be entered to win an all expense paid trip to #SIBA12.  Deadline is Jan. 1, 2012! Must be core member in good standing.

The new batch of Okra is here and we are going to be seeing a lot of it around as SIBA launches a new program to help you sell more books. Contact SIBA right away if you are a core member and have not received your display piece and the first batch of Okra Pick cards.  SIBA is going to print and distribute these cards to member stores seasonally with a batch of Okra Picks for your customers. 

Okra Picks ExtendedThe vertical display piece was chosen with your valuable space needs in mind.  It will fit right up next to the check out and hold hundreds of Okra Pick cards that directs your customers to the first chapter of the book provided at the Okra Picks Scribd account.  As these books are our unique picks we will be the ones with the books in stock and available to our customers.  See sample cards here. See all of the seasons Okra Picks here.  And below are the Picks that we have created full color Okra Pick cards for, so prep for the demand:

September 2011
Drifting Into Darien: A Personal and Natural History of the Altamaha River by Janisse Ray, University of Georgia Press
Heart and Soul: The Story of America and African Americans by Kadir Nelson, Balzer & Bray
The Hum and the Shiver by Alex Bledsoe, Tor Books

October 2011
Lions of the West by Robert Morgan, Shannon Ravenel Books
Cold Glory by Kent Anderson, Forge
The Happy Table of Eugene Walker: Southern Spirits in Food and Drink edited by Don Goodman and Thomas Head, University of North Carolina Press

November 2011
The Chamomile: A Novel of Revolutionary America by Susan Craft, Ingalls Publishing Group

See the full list of Okra Picks!


 Two Fresh Ideas from the ABA

Start Spreading the Word: Small Business Saturday
This year’s celebration of Small Business Saturday will take place on November 26, and to help indie retailers promote the event, American Express has created an array of promotional materials and is offering incentives for stores and consumers to participate. (Read more...)

Personalizing the E-Book Transaction
In response to e-book purchases, and to encourage return sales, many IndieCommerce bookstores are sending individualized or automated thank-you e-mails to customers. (Read more...)


Thank you for your interest in SIBA,

Wanda Jewell, Executive Director
Southern Independent Booksellers Alliance
3806 Yale Avenue, Columbia, SC 29205
803.994.9530
Fax: 309.410.0211
www.sibaweb.com

Thank you to SIBA's Inkreadible Sponsors 2011:
Baker & Taylor
Bookazine

Trade Show #SIBA12: Sept 7-9, 2012 at Naples Grande Beach Resort, A Waldorf Astoria Collection

Find your favorite authors at Authors 'Round the South
What I'm blogging: Wanda's Wonderful Book Blog
Follow me on Twitter


 

#SIBA11, Club Read, Growing Okra, Winners, and more...

absolutely jam-packed with great things for book people!

September, 2011

In This Issue

Inkreadible Sponsors

Upcoming on
Circle of Sites

Jerusalem Maiden
Jerusalem Maiden
(William Morrow)

Yankee Doodle Dixie
Yankee Doodle Dixie
(St. Martins)

moonlight on Linoleum
Moonlight on Linoleum
(Howard)

Holy Ghost Girl
Holy Ghost Girl
(Penguin)

Mile Marker Zero
Mile Marker Zero
(Crown)

Monsters in America
Monsters in America
(Baylor University Press)

 

Lady Banks Pick of the Week

Previous Issues

About Us

SIBA is a trade organization for independent brick and mortar bookstores in the South.
Follow us on twitter
Find us on Facebook

Southern Independent Booksellers Alliance

www.sibaweb.com

What's in this edition of SIBA eInk? It's a par-tay in Charleston, SC. Tips for making the most of Club Read. Meet your new Directors on the SIBA Board. The Fall Okra Picks have been, uh, picked . . . and extended. #siba11 is just around the corner, and a bookseller hit by Irene has extra signed stock of Tinkers available to SIBA members.


Charleston Knows How to Par-tay!

A bevy of Charleston writers help kick off #SIBA11 on Friday, September 16

5:30 PM – 6:30 PM William Morrow, Dottie Frank, and Friends Welcome SIBA to Charleston!     Ballroom Foyer

Join Dottie Frank, Mary Alice Monroe, Patti Callahan Henry and all our Charleston friends for a drink! The Holy City welcomes you. Charleston has been recognized as the "best-mannered" city in the U.S, a claim lent credibility by the fact that it has the first established Livability Court in the country. Come by, have a cool drink, and relax as our friends welcome us to their fair city.  RSVP This email address is being protected from spambots. You need JavaScript enabled to view it.

7:00 PM – 10:30 PM It’s a Party Town -Nathalie Dupree and Cynthia Graubart and their husbands, Jack Bass and Cliff Graubart Welcome SIBA to Charleston!     Off-site

Booksellers, publishers, and authors are invited to a light buffet and desserts at 100 Queen Street, Charleston, SC.

Directions: Follow King Street to downtown Charleston, where it is one way. Take a right the first traffic light past Market Street, which is Queen Street, and one way.  Go five houses - parking lot on left, yellow house with white wall around it is 100.  Come on in!

Club Read

“Help us help you and we’ll show you the money!” Club Read

Club ReadFirst note -- There are no physical tickets to wait on as all sign up is online, and promoting the event with your code earns you $100 per ticket sold.  This is a way to be viewed by your customers as the go-to for signature writer events.  The possibilities to promote these unique exclusive weekends are an endless outlet for promotion & cash but this first one needs to be successful for us to go forward. 

We will be hosting with Club Read Sponsor FridayReads a Blogger Contest to encourage Book Bloggers to direct ticket sales to participating stores.  That promotion kicks off with a Twitter Chat on Wednesday, September 14, at 2 PM - #ClubRead – so join us if you’d like & get the details.

A Dozen Tips that could equal $1200 – What if each tip sold one ticket?

  1. Like the authors facebook pages as well as the Club Read page.  All of the author social networking info is here. And then share the Club Read page with your followers & friends.
  2. We encourage you to sign up as a Club Read bookstore.  It seems that some have found the bookseller contact daunting.  Please know it is only our desire that you promote, promote, promote, just as you would any store event you were hosting (or co-hosting).  So sign the contact and do your best – that is all we ask.
  3. As soon as your store is registered as a Club Read bookstore, you'll have your code to pass along to customers. That is when you begin promoting Club Read to your customers.  Also know that the code is not an absolute, there is also a bookstore list but the code is designed to single out your store as the store of choice.
  4. Download the Club Read logo and place it anywhere it makes sense to you with a link to http://www.club-read.com
  5. Email your book club groups and best customers with this unique offer.
  6. We encourage you to bundle books from the featured authors to sell to your customers, whether or not they are actually attending Club Read.
  7. Create a link on your website and in emails that links to a Club Read book sales promotion on your website as well as the Club Read registration form.
  8. Promote this even if you don't think you are close enough to Virginia. Your customers may want to travel for an event like this. Don't make that decision for them. You'll still get $100 per ticket sold using your store code, whether it is four or forty.
  9. Have your store's book club staff person get four other people to go with him/her and their own registration to Club Read could be paid for by the store.
  10. If you are afraid that the price of $500 is too steep for your customers, you are more than welcome to offer it for $400 and forgo your own profit from the program. You can use Club Read as a goodwill and unique event.  (Just let us know since the program requires payment of $500.) You can promise those customers $100 back (how about in store credit?) after the event.
  11. The store that sells the most tickets reaps the benefit of the on-site sales.
  12.  How many books do you need to sell to make $100?  You only need to sell one Club Read registration.  And if customers see this as a personal invitation to a weekend with the staff of their favorite bookstore to meet some great authors, it’s priceless!

Club Read for Booksellers: http://www.sibaweb.com/club-read
Club Read for Customers: http://www.club-read.com

Please email Club Read with complaints, concerns, and questions: This email address is being protected from spambots. You need JavaScript enabled to view it..


Galley Giveaway Bookshelf


The Janet Bollum Frontline Bookseller Scholarship Winner Is…

Frontline Bookseller from The Book Worm Bookstore Captures Scholarship!

Frontline bookseller Britaini Blackmon has won the Janet Bollum Frontline Bookseller SIBA Scholarship.  Britaini will be attending #SIBA11 with her boss, Susan Smelser.  Nominated by Susan of The Book Worm Bookstore in Powder Springs, GA, Britaini is delighted to be making her first trip to #SIBA, and we welcome her.  Britaini will enjoy two nights room & tax and an All Pass compliments of SIBA in honor of a wonderful bookseller that continues to serve SIBA in so many ways – Janet Bollum!. 


How Tweet it is to win a Free Room Night @ #SIBA11

Congratulations to @hortonsbooks of Horton’s Books & Gifts will enjoy a free night on SIBA @ #SIBA11 for their simple tweet.  We had nearly 40 folks participate in the Twitter Contest.



SIBA Installs New Directors at #SIBA11

Jeff McCord, Bound to be Read Books:

Jeff McCordTrained in the Carver Method under which SIBA is governed and currently serving on the board of the Southern Independent Booksellers Alliance, Jeff McCord opened Bound to Be Read Books on September 16, 2005, to be a store that is attentive and responsive to the needs of the neighborhoods it serves. More than just another cluttered and dusty used book store, Bound To Be Read Books is a vibrant and truly community-oriented store that offers events like environmental seminars, philosophy classes, discussion groups, book signings and readings by local and national authors and regular children's story times. Small book clubs and groups find a welcoming atmosphere and customers a comfortable place to meet friends and neighbors.

Jeff is active in his community, having served with the Capitol Area Kiwanis Club (President, 2 yrs); Georgia District of Kiwanis (Lt. Governor); Grant Park Neighborhood Association (Vice President); Clayton Country Headstart (Board Member); Jones Memorial Methodist Church (Chair of Administrative Council and various committees);Board of East Atlanta Farmers Market.

Jeff has been a SIBA member since before his store opened, He attends the trade show regularly, distributes the SIBA Holiday Catalog and participates in Authors Round the South consumer website. He currently serves on the board of the Southern Independent Booksellers Alliance and is trained in the Carver Method under which SIBA is governed.

Tom LowenburgTom Lowenburg, Octavia Books:

Tom Lowenburg has co-owned and operated Octavia Books since founding the New Orleans-based bookstore with Judith Lafitte in 2000, a year when only a handful of independent bookstores dared to open in the U.S. A member of SIBA for over ten years, he has served on the boards of the New Orleans Gulf South Booksellers Association (NOGSBA) and the Mid-South Booksellers Association, and on SIBA’s advisory committee. He was honored as “Bookseller of the Year” by NOGSBA. He testified before the Louisiana legislature in 2010, successfully defeating a censorship bill that had already passed in the state Senate, and in 2011 in support of an E-Fairness bill that passed the Louisiana House. He has also been active in Stay Local New Orleans, working to promote local economy. Octavia Books, the first bookstore in New Orleans to re-open following Hurricane Katrina, celebrated its 10th Anniversary last year with Lowenburg announcing that his store would be underwriting “The Reading Life,” a new weekly program on local public radio.


Fall Okra Picks

Okra Picks Extended – Let’s sell some books!

okra picksThe new batch of Okra is here and we are going to be seeing a lot of it around as SIBA launches a new program to help you sell more books.  Be sure and come by the SIBA Booth at the trade show to pick up your free display case & your Okra Pick Cards.  SIBA is going to print and distribute these cards to member stores seasonally with a batch of Okra Picks for your customers. 

Okra Picks ExtendedThe vertical display piece was chosen with your valuable space needs in mind.  It will fit right up next to the check out and hold hundreds of Okra Pick cards that directs your customers to the first chapter of the book provided at the Okra Picks Scribd account.  As these books are our unique picks we will be the ones with the books in stock and available to our customers.  See sample cards here. See all of the seasons Okra Picks here.  And below are the Picks that we will be creating full color Okra Pick cards for so prep for the demand:

September 2011
Drifting Into Darien: A Personal and Natural History of the Altamaha River by Janisse Ray, University of Georgia Press
Heart and Soul: The Story of America and African Americans by Kadir Nelson, Balzer & Bray
The Hum and the Shiver by Alex Bledsoe, Tor Books

October 2011
Lions of the West by Robert Morgan, Shannon Ravenel Books
Cold Glory by Kent Anderson, Forge
The Happy Table of Eugene Walker: Southern Spirits in Food and Drink edited by Don Goodman and Thomas Head, University of North Carolina Press

November 2011
The Chamomile: A Novel of Revolutionary America by Susan Craft, Ingalls Publishing Group

See the full list of Okra Picks!


 

 #SIBA11 – Let’s Get Hitched!

Southern indie booksellers are getting hitched.  Most are excited about all of the potential provided by a largely free internet (bloggers, affiliate programs, Twitter, Facebook, Authors 'Round the South & more), but are most excited when face to face with a reader.  SIBA is finding new ways to be relevant to the industry as a whole (selling books for member stores, directing thousands of readers to specific books while promoting her bookstores, pulling together Club Read & more); always looking to engage our collective klout.  SIBA is actively inviting book bloggers, booksellers, publishers, and other industry friends to the show with innovative new programming while keeping bookseller favorites.

  • The First 180 Days Party is modeled on the popular Winter Institute’s Author Reception.  The twist is these are books that have been published in the first half of this year.  Come by and thank the authors that have made this year for your store.
  • The Writers Block Auction Wedding is going to be so much fun.  Congrats to Sara & Brandon and the authors are game.  Come enjoy this SIBA Book Award Celebration and bring your money so you can bid to take an author to dinner in Shem Creek.
  • 60 Reps. 60 Seconds Each. 60 Books You Don’t Want to Miss! Modeled on the innovative ThoughtLead’s Influencer Project, you don’t want to miss this Stopwatch Countdown to the best books of the season.

Download a registration form for the SIBA Trade Show – click here


Signed Tinkers for Your Customers & Relief to Irene-Stricken Bookseller

This just in from Gee Gee Rosell

Just before Irene blew in, Pulitzer Prize winner Paul Harding vacationed here! I ordered in several cases of his book "Tinkers" and he graciously signed them.  I have no doubt I would have sold them to our Fall customers, but now there are none.  I am here keeping company with several cases of signed "Tinkers"  and would love to offer them, at my cost (a standard 40% discount) plus whatever it costs to ship them.  to other indie stores for their Fall and Christmas shoppers.  I’m happy to sell them individually or in whatever quantity stores want.  Interested booksellers should contact Gee Gee Rosell directly at Buxton Village Books, Inc. in Buxton, NC – Phone is  252-995-4240 and email is This email address is being protected from spambots. You need JavaScript enabled to view it.



Thank you for your interest in SIBA,

Wanda Jewell, Executive Director
Southern Independent Booksellers Alliance
3806 Yale Avenue, Columbia, SC 29205
803.994.9530
Fax: 309.410.0211
www.sibaweb.com

Thank you to SIBA's Inkreadible Sponsors 2011:
Baker & Taylor
Bookazine

Trade Show #SIBA11: Charleston, SC, Embassy Suites Hotel Airport / Convention Center ; Sept. 17-19; a Sat - Mon schedule

Find your favorite authors at Authors 'Round the South
What I'm blogging: Wanda's Wonderful Book Blog
Follow me on Twitter


Circle of Sites, the innovative program from the Southern Independent Booksellers Alliance (SIBA) that allows publishers to promote their books simultaneously on seventy-five indie bookstore websites across the south, has been upgraded to promote book sales that directly benefit participating stores. Beginning August 18, the banners will be programmed to link directly to the hosting store's own shopping cart, or to a specific product page on the store's website.

"We think this is an original approach to online marketing," said SIBA Executive Director Wanda Jewell. Up until now SIBA's Circle of Sites program, which sells ad space to publishers on its member bookstore websites, did not allow posted banners to be hyperlinked at all--citing the need to keep their member stores' customers on the stores' own websites. "We are trying to drive traffic to our stores, not drive it away," said Jewell. 

Despite the restrictions, the program has proved popular with both publishers, who like that it reaches a direct consumer market and bookstores, who like that their membership dues are waived if they host the banner.   Ad space is sold by the week, and so far every week of 2011 to date has been reserved.  Now that banners will automatically be linked to store shopping carts and product pages, Jewell thinks the program's popularity will increase, encouraging website traffic and sales for participating stores.

"It is an unusual approach to banner ad marketing," said Nicki Leone, who acts as SIBA's website administrator. "It's one thing to have the same banner appear on many different websites. But it's quite another to fix it so that where you go when you click on it depends on where you are when you started. I don't know if anyone has ever even tried it before." SIBA solved the problem by creating a system that analyzes a store's website and ecommerce organization, and creates a custom link to a store's shopping cart (or other page) on the fly depending on the information it finds. "So far we think we have been able to account for all the most popular ecommerce systems used by SIBA stores," Leone said.

There are currently seventy-five stores participating in the Circle of Sites program, representing each of the eleven southern states in SIBA territory. "These stores are the literary hubs of their communities," said Jewell. "Marketing on their websites is like putting a sign on the front window--you are reaching directly into a community of  southern readers.

SIBA is currently taking reservations for Circle of Sites spots for 2012. Publishers who make their reservations now will be able to lock in 2011 prices.