Table of Contents
New in the Document Library:
We know you are madly busy, so this is a short (but important!) end-of-year newsletter from SIBA. Take a few moments to read through; we've included links to materials to help you sell more books from the Holiday Catalog (and more books in general). We're also looking for nominations for both the 2011 SIBA Book Awards and the next crop of Okra Picks, AND we have added features to the popular Free Book Stimulus Plan program, including a "Caught U Reading" card you can hand out to people you see reading books in public places.
And finally, it is the end of the year, which means your SIBA membership needs to be renewed. Once again, SIBA is offering its "Circle of Sites" banner-for-dues program, with some added options for banner sizes and formats.
Happy Holiday Bookselling!
At this point your SIBA holiday catalogs are being delivered to your customers in their Sunday papers, sitting in stacks around your shop, and stuffed into bags at your counter. You’ve placed your orders and set up your displays.
To help you make the most of your holiday catalog sales, SIBA has downloadable materials and signage for your store and your website, including an online version of the catalog, spreadsheet titles lists, shelf talkers featuring the irrepressible Olivia and Dewey, “shop local” bookmarks, flyers and bag stuffers.All available for booksellers at our catalog link: http://www.sibaweb.com/catalog
Help your customers get more bang for their buck this holiday season by promoting Free Book Stimulus Plan in your store. Wanda Jewell’s popular “give back” program for bookstores is still going strong: Any customer who sends her their receipt from shopping at your store will get a free book from her. You get the sale, your customer gets a free gift, and Wanda gets to clean out her bookshelves. Everyone wins.
Hand out the flyer at your counter or stuff it in your bags:
Check out the FBSP Toolkit online, with all the usual posters, shelf talkers, website buttons, and whatnot to use in your shop.
“Caught U Reading! You deserve a free book!”
One of the best ideas we heard at #SIBA10 this year came from Bound to Be Read Books, who have come up with a “Caught U Reading” campaign to hand out coupons to people they see reading books in public places. So we stole the idea (with their permission, we promise!)
Store staff can carry these around and hand them out to anyone they see reading in public.
Click here for the downloadable bookmarks that you can customize with your own store logo. In Eight different designs!:
What was the best southern book you read this year? Nominations are now open for the 2011 SIBA Book Award:
Books must be set in the South, by a Southern author, or both. They must have been published in 2010 (no reprints, please) and nominations must be submitted by Valentine’s Day, 2011.
Who can nominate? Well for the first round, anyone who works for or shops at southern indie bookstores. SIBA is now including links to the nominations form in the weekly bestseller list and monthly Lady Banks’ Commonplace Book newsletter—both of which reach directly to your customers.
You can encourage your customers to nominate their favorite southern books, but they will have to tell us what bookstore they shop at. Non-SIBA store nominations won’t be eligible. So send your customers, and your staff, to the link above to nominate their 2010 favorites in the following categories:
You can see the list of nominations here (this list is periodically vetted for eligibility)
Okay, now that you’ve told SIBA about your favorite books of the past year, what are the books you are most looking forward to this Spring? Nominations are now open for the Winter/Spring Okra Picks. These are forthcoming Southern books with release dates between Jan – April.
You must be with a SIBA-member Bookstore to nominate.
Available from Ingram, 978-0-9825205-0-5
So you’ll notice the key words in the last two articles were “must be a member of SIBA.” Nominations for the SIBA Book Award, and nominations for the Okra Picks, are only eligible if they are made by or on behalf of SIBA Member stores. And with 2010 winding down and the holiday season upon us, that means it’s time to renew your membership dues for next year.
You can do that here:
Or, you’ll be happy to hear that SIBA is once again offering its Circle of Sites Banner-for Dues program. If you allow SIBA to run a banner on your website, we will waive your membership dues for 2011. Banners change weekly, with no other work or requirement from you. Your membership is sponsored by advertising publishers.
Southern Independent Booksellers Alliance
3806 Yale Dr.
Columbia, SC 29205
Trade Show 2011: Charleston, SC, Sept. 17-19
Find your favorite authors at authorsroundthesouth.com
Become a Fan of SIBA's Facebook page
Follow me at www.Twitter.com/RubyJewell
Ask me about Free Book Stimulus Plan