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SIBA’s primary goal is to give independent booksellers the tools to be successful in the marketplace. SIBA also welcomes publishers as members. Comprehensive advertising and sponsorship opportunities let you target your advertising and marketing dollars. Are you an author? Partner with SIBA and gain access to a host of powerful marketing tools as well as the latest happenings in the South’s diverse literary scene.

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Thanks to SIBA's Inkreadible sponsors:

This newsletter is worth over $1000 to you!  Read it & reap!

Okra Box | Code Read | #siba13 | Book Awards | Industry Summit | BBF

Okra PicksWatch for OKRA to come in the mail!

SIBA’s Okra Picks are gaining traction with booksellers and publishers and we encourage you to order at least one copy of each and do a quick display, in-store and/or online, as these are the books that are getting the benefit of wide-reaching promotion across the south via the Okra Pick Cards, Lady Banks and across the nation with publisher support and SIBA’s active, far-reaching social networking. Your customers will be hearing about these books and looking to buy them. Make sure you have them on hand. And remember to nominate your upcoming favorite southern reads for the Okra Pick. Your authors will thank you, publishers will thank you, and SIBA thanks you, but most of all, your reading customers will thank YOU! 
There is over $650 worth of value in the Okra Pick Box coming your way this week: Check the box to redeem your $50 in Co-op from SIBA.  (And check out the details for the Billy Graham & Me Contest – a bookstore wins $500!) This box is only mailed to SIBA Core Members so make sure you are on the list here.  And if you are not, join siba online here.

Or dowload a dues form and send it in.

Code ReadSign Up for Code Read and SIBA will help you sell!

The first Code Read with 22 participating bookstores was deemed a success.  We want to double the number of participating bookstores before the end of June.  Our next Code Read is on July 2 for Susan Crandall’s Whistling Past the Graveyard.  Sign the bookseller agreement and get it back to us before June 15th, and we will get you in the Code Read Circle.  The first Code Read resulted in The Lee Bros. Charleston Kitchen by Ted & Matt Lee appearing on SIBA’s bestseller list for seven weeks and counting.  And we have learned a few things in the process that will enhance the program going forward.  Get on the Code Read(ing) Train with us!

More information about Code Read here

trade show header

Sign up for #SIBA13 TODAY!

#SIBA13 is just around the corner and in New Orleans for the first time in SIBA history, so get September 20-22, 2013 on your Events Calendar because it will be the biggest event of the fall and you and your employees should not miss it.  ABA will be holding a IndieCommerce Institute the Thursday before the show.  Book Industry Charitable Foundation will be hosting a Fun-Raiser on Thursday evening.  Elizabeth Gilbert, Stephanie Evanovich, Kat Falls, Elizabeth Gilbert, Joshilyn Jackson, Sena Jeter Naslund, Amy Tan, and Jude Watson are confirmed, and many more authors will be confirming before the end of the month.  We will have a wealth of education from Edelweiss to Common Core, Scoring Authors, and Gifts that Score.  We will have a wealth of exhibitors offering show specials, new products, and new ideas.  The Scavenger Hunt is back as is the $1000 Buyers Raffle.  This will be the best SIBA show ever! Become of fan of SIBA on Facebook and follow #siba13 on Twitter to get the first reports of author confirmations. 

Register for #SIBA13 here: {[E-RSVP YES LINK:Event Code]}! 
or download a registration form

More information about the show here

SIBA Book AwardThe SIBA Book Award Story

Billy Lynn’s Long Halftime Walk took him through A Land More Kind Than Home, down to The Cove where the Sea Changes, and A Million Suns Shine Shine Shine on its Fathomless waves, holding him in Thrall. His Descent led Down Bohicket Road towards his Permanent Camp overlooking The Accidental City, its buildings climbing the far slope to Stand Up That Mountain in the distance. It’s just a piece of Stray Decorum, he thought walking through the streets, dodging Pete the Cat and His Four Groovy Buttons as it swatted at the Fantastic Flying Books of Mr. Morris Lessmore, who no longer lived in the old apartment building on the corner but had left the critters to flutter about, nonetheless. He wandered past My Bookstore and walked into the Back in the Day Bakery, where a class on Mastering the Art of Southern Cooking was underway (you could tell by the smell of fried chicken). He thought, “I’m hungry,” as he and my sister and Pete all gathered Around the Southern Table, laden with heaping platters of ole Fred Thompson’s Southern Sides. Billy Lynn turned to my sister and said “I just want to Chomp on 34 Pieces of You.” And she smiled. “Wouldn’t that make me Three Times Lucky,” she said. I knew then I was Losing My Sister to him.

Win $1000!

Pull the book award finalists from your shelves and put them together to show your customers the favorites from last year among southern booksellers.  Who will win in each category?  We will announce winners on Independence Day, and at the SIBA Trade Show this year, we will be hosting a $1000 Display Contest:  Create a table top display for one, more, or all of the SIBA Book Award Winners and recreate it on site at the SIBA trade show.  Industry peers will vote for their favorites, and the winning display will receive $1000.  This display contest is open to SIBA’s Core Members only.  So display the books, get familiar and get your creative juices going.  Here are a few winning displays for inspiration:

Night Circus Book Display

Edgar Allan Poe Display

Have a Literary Encounter Display

Banned Books Display

Bookstore Cat Display

SIBA Industry Summit – Meeting of the Minds

Click here for a recap to show every fun-filled moment! 

These enthusiastic booksellers were excited to begin the first day of events in Nashville with generous sponsor Hachette Nashville and Inkreadible! Sponsor Baker & Taylor:

AND finally, take the time to download and read SIBA’s Bookseller Benefits Package.  It will make you money, save you money, help you be a better bookseller, and connect you with other booksellers.  SIBA wants to help!

{Let’s Make a Deal at #SIBA12!}

Register for the SIBA Trade Show today!

June, 2012

In This Issue

Inkreadible Sponsors

Upcoming on
Circle of Sites

(Egmont Books USA

Book of Summers
Book of Summers

Capture the Flag
Capture the Flag

The Homecoming of Samuel Lake
The Homecoming of Samuel Lake
(Random House

15 Seconds
15 Seconds

Butterfly's Daughter
Upheaval in Charleston
Lions of the West


Previous Issues

About Us

SIBA is a trade organization for independent brick and mortar bookstores in the South.
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Southern Independent Booksellers Alliance

It is time.

Time to register for the SIBA Trade Show.
Time to sign up for the next bookstore revival.
Time to try something new in your store.
Time to refamiliarize yourself with your SIBA benefits.
Time to enter to win a bookstore makeover.

It's all happening right now, because when it comes to improving your business, there's no time like the present.

Let’s Make a Deal at #SIBA12!

Register for the SIBA Trade Show today!

Seasoned booksellers: Lend your expertise to an emerging bookseller and SIBA will pay your way to the show!

SIBA wants to pay the way of seasoned booksellers (30 year or more veterans) to #SIBA12 in Naples, Florida.  We'd cover travel, hotel stay, and include an all pass to all of the SIBA meal functions.  And here's the rub:  We want you to share your hotel room with a green bookseller (in business 5 years or less) from a different store.  The point of this pairing is for your expertise and their enthusiasm to mashup into a SIBA weekend of sharing & shameless exchange.
If you have been a bookseller for 30 years or more and would be willing to take an all-expenses paid trip to the #SIBA12 show in return for lending your experience to the next bookselling generation, then email Wanda. This email address is being protected from spambots. You need JavaScript enabled to view it.. Deadline is August 15!

Emerging booksellers: Make your SIBA show really count. Room with an experienced bookseller and learn from the best in the business!

If you have been in business for less than five years, then SIBA will match you up with someone who has been there, done that and you can work the show together, trading ideas and inspiration for wisdom and experience. Email Wanda if you are interested in participating, This email address is being protected from spambots. You need JavaScript enabled to view it.. Deadline is August 15!

Click here to register for the show: {[E-RSVP YES LINK:VWN2XTYYPHP]}!

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Baker & Taylor

Iron House

SIBA Bookseller Revival Scheduled in Greenville, SC!  Can I get an AMEN?

Mark your calendar for Tuesday, July 24.

Fiction Addiction in Greenville, SC Tuesday, July 24 and learn from SIBA Board member Jill Hendrix how to monetize your store newsletter.
Enjoy lunch with author Sophie Hannah (The Other Woman's House) and many thanks to Penguin Books for sponsoring our author lunch.

10am – Noon: Your Store Newsletter Can Be a Profit Center
Fiction Addiction regularly claims $500-1000/month in coop on their store email newsletter. This is money that goes directly to your bottom line. If you're not currently claiming newsletter coop or even sending out a newsletter, learn how to get started. For those already claiming coop, we will discuss tips and tricks we've learned to manage the process and ask you to share yours as well.

Noon – 1 – Lunch with Sophie Hannah
Sophie Hannah is the author of seven internationally bestselling and award-winning psychological thrillers - Little Face, The Truth-Teller's Lie, The Wrong Mother, The Dead Lie Down, The Cradle in the Grave, The Other Woman's House, and Kind of Cruel (British title - not available in the US yet). Her novels are published in 20 countries, with more foreign rights deals under negotiation. The Dead Lie Down is currently shortlisted for a Barry Award. In 2004, Sophie won first prize in the Daphne Du Maurier Festival Short Story Competition for her suspense story, "The Octopus Nest". She has also published five collections of poetry in the UK. Her fifth, Pessimism for Beginners, was shortlisted for the 2007 TS Eliot Award. Ms. Hannah currently lives with her husband and children in Cambridge, England.

1-3pm – Booksellers explore a vision for SIBA’s future.

RSVP: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Boost Sales in Your Store

Check out more money-makers to shake here:

  1. Host a workshop for writers in your store!  McIntyre’s has had success with author Marjorie Hudson who has hosted numerous Writing Classes; and Flyleaf Books is hosting Pitchapalooza with authors Arielle Eckstut & David Henry Sterry.
  2. Remember your indie presses.  Check your stock to make sure you have your favorite indie titles on hand and feature them with a shelf talker or in a display.
  3. Host a Book Club Giveaway Frenzy.  I attended one of these at Fountain Bookstore recently and it was quite exciting.  When hosting a paperback writer at Fountain, Kelly includes Book Club Giveaway Frenzy.  Here she pitches upcoming titles and offers the galley to anyone in the audience who expresses interest.  Believe it or not, I came away with a galley and purchased two books.  If you buy a book, you get to pick a book off of the Book Club Giveaway Frenzy Shelf! 

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Bookseller Benefits Package Updated

Check out the benefits of SIBA membership.  The SIBA Bookseller Benefits package has been updated with current information for 2012.
The legend describes which programs are popular, which are easy, low-tech, and so much more.  

Make sure you are getting the most out of your SIBA membership.

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You Don't Sweat Much for a Fat Girl


Does your store need a makeover?

Paz & Associates has a deal for you. But the time is upon you.  Apply for this free makeover before July 4th!

Are you an ABA member?  Been in business ten years?  Store is at least 2,000 sq. ft.?  Have a few really good friends?

To celebrate its 20th anniversary, The Bookstore Training Group of Paz & Associates will award a bookstore makeover to one deserving bookseller. The chosen bookstore will receive free store design and merchandising services, up to $2,000 in materials and services for enhancements, a copy of the Paz staff training video “Bookstore Merchandising Made Easy,” and on-site assistance to finalize the project.

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Win a trip to #siba12!

Classified: Fixed-Shelf Aframes for Sale

12 cases available for $75 each. Floor footprint is 48.5 inches wide by 32 inches deep. Cases are approx. 52 inches high and have 5 fixed shelves with a flat top. I also have add-on toppers that can give you a 6th shelf and a few endcap units that attach to the ends. Hardcovers will fit on the top fixed shelf and the add-on shelf but the other shelves will only fit premium or regular mass-markets. Cases are made of wood, stained golden peach. 3 have both ends finished. 4 have at least 1 finished end. The other ends are currently hidden in the middle of rows and so may or may not be finished.  Pickup from Greenville, SC in late July. For more info, contact Jill Hendrix at Fiction Addiction, 864-675-0540, This email address is being protected from spambots. You need JavaScript enabled to view it..

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Classified: Bookstore for sale

After deliberating for months on this issue, I have decided to put my bookstore up for sale. After 12 years, I know I will miss it deeply but it's time to at least explore the possibility of selling the store. I am not going anywhere and I am planning to continue to run my store to the very best of my ability while it's on the market.

Undercover Books is a very successful, much loved community bookstore in St. Croix, US Virgin Islands.  Please send all inquiries to me via email at This email address is being protected from spambots. You need JavaScript enabled to view it..

Katherine Bennett

Undercover Books & Gifts
5030 Anchor Way
Christiansted, U.S. Virgin Islands     00820

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Thank you for your interest in SIBA,

Wanda Jewell, Executive Director
Southern Independent Booksellers Alliance
3806 Yale Avenue, Columbia, SC 29205
Fax: 309.410.0211

Thank you to SIBA's Inkreadible Sponsors 2012:
Baker & Taylor

Trade Show #SIBA12: Sept 7-9, 2012 at Naples Grande Beach Resort, A Waldorf Astoria Collection

Find your favorite authors at Authors 'Round the South
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