Email Marketing




SIBA’s primary goal is to give independent booksellers the tools to be successful in the marketplace. SIBA also welcomes publishers as members. Comprehensive advertising and sponsorship opportunities let you target your advertising and marketing dollars. Are you an author? Partner with SIBA and gain access to a host of powerful marketing tools as well as the latest happenings in the South’s diverse literary scene.

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Thanks to SIBA's Inkreadible sponsors:


Lady Banks Bookshelf on Facebook

Lady Banks Bookshelf has been in place for several years now but it is getting spruced up via our Authors Round the South Facebook page.  SIBA has diligently increased our presence on Facebook via marketing and advertising to the point where we have nearly 5000 fans and an influence reach of nearly 2 million.  The income from this re-launched Lady Banks Bookshelf will be used to extend the reach of your title to more and more readers.  Purchasing placement on Lady Banks Bookshelf insures a far-reaching multi-impression effort for your book.  Here is where Lady Banks reveals her shelf:

  • Promoted on the cover image of the ARTS Facebook page with top pin preference to LBB web page with buy links
  • At the top of our weekly email newsletter Lady Banks’ Commonplace Book, directing consumers to buy links found at LBB web page at Authors ‘Round the South
  • Above the fold on the home page at Authors ‘Round the South
  • Archived and visible at LBB web page at Authors ‘Round the South with buy links

SIBA BLAST E-MAIL: Reach over 600 bookstores with the SIBA Blast; an e-mail announcement sent out on your behalf from SIBA. SIBA Blast e-mails go out approximately two weeks after they are received to every bookstore in SIBA's database.

SIBA's eBlasts are one of the most effective ways to reach SIBA Bookstores with your message. Because an eBlast is dedicated to your product, you are not competing with any other ad or information. And because eblasts can be scheduled at your discretion, you can time your eBlast to be sent when it will have the most impact for you, making it easy to coordinate with other marketing initiative.

eBlasts also offer near print-quality design flexibility.  Allowing for the usual limitations of email, an eBlast ad gives you more space to make a visual impact than any other type of electronic advertising. You can see examples of eBlast advertisements below.


All eBlast ads should be submitted as attachments via email in .gif, .jpg or .html format.  Flash and pdf formats are not allowed, nor are animated gif files.  If you submit an html file, you should make sure that all directory paths to links, images and stylesheets are absolute, not relative.  SIBA reserves the right to redesign submissions that do not meet these requirements. 

image size: eBlasts should be a maximum of 600 pixels wide. They may be any length. (SIBA recommends a length of no more than 800 pixels)

image format: .gif, .jpg, .html

other specifications: All eBlast submissions should be sent as attachments, and the non-formatted text copy of the ad included in the body of the email.  SIBA provides "plain text" versions of all eBlast ads for recipients who don't allow html or images in their email.

Sample eBlasts:


Sample eBlast I


Sample eBlast II


Sample eBlast III