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Thanks to SIBA's Inkreadible sponsors:

I like having the Christmas catalog whether using as bag stuffer, distributing to area offices, etc. We get quite a few orders from it but most of all it offers a way for more folks to hear about us with the imprint. -- Myra Meade, Hall Book Exchange, Gainesville, GA

We have the catalog inserted in our local newspaper where it reaches 25,000 subscribers. It has worked as a fantastic marketing tool bringing in new customers. Interestly, when our regular customers receive the catalog in the newspaper, they remember it as coming in the mail, as we used to mail out. --Deal Safrit, Literary Bookpost, Salisbury, NC