Email Marketing Opportunities
- Created on Monday, 12 May 2008 00:19
- Last Updated on Thursday, 14 March 2013 12:13
- Written by Administrator
- Hits: 3040
SIBA’s enhanced e-mail presence reaches thousands of booksellers, book lovers and industry professionals. SIBA actively grows its mailing list of booksellers and consumers. E-mail announcements reach thousands of subscribers. A coordinated campaign using web site and e-mail advertising can help generate that all-important word-of-mouth buzz necessary to the success of any book or product. SIBA produces two e-mail newsletters , one geared to industry, one to consumers, as well as hosting advertising on its weekly bestseller list and orchestrating eBlast mailings dedicated to your product.
Reach over 500 bookstores, with the SIBA Blast; an e-mail announcement sent out on your behalf from SIBA. An eBlast is an electronic postcard dedicated to your message, and is sent not only to bookstores, but in many cases directly to individual bookstore staff as well.
Publishers can list review copy offers for books in SIBA’s Galley Giveaway Alert--an email sent to all SIBA booksellers. The Galley Giveaway is SIBA’s way to help publishers get books into the hand of the people who will handsell them.
Lady Banks Bookshelf has been in place for several years now but it is getting spruced up via our Authors Round the South Facebook page. SIBA has diligently increased our presence on Facebook via marketing and advertising to the point where we have nearly 5000 fans and an influence reach of nearly 2 million. The income from this re-launched Lady Banks Bookshelf will be used to extend the reach of your title to more and more readers. Purchasing placement on Lady Banks Bookshelf insures a far-reaching multi-impression effort for your book. Here is where Lady Banks reveals her shelf:
- At the top of our weekly email newsletter Lady Banks’ Commonplace Book, directing consumers to buy links found at LBB web page at Authors ‘Round the South
- Above the fold on the home page at Authors ‘Round the South
- Archived and visible at LBB web page at Authors ‘Round the South with buy links
- Promoted on the cover image of the ARTS Facebook page with top pin preference to LBB web page with buy links
Size: 600 x 800 (max)
Formats: jpg, gif, html
Deadlines: 5 days before run date. SIBA blasts run as scheduled
Jacket image files should be submitted as jpeg files. Copy can be up to 300 words, and should include bibliographic data and the contact email for requesting review copies
lady banks bookshelf:
Bookshelf ads are designed in house. Jacket images should be submitted as jpeg files. Copy can be up to 300 words, and should include bibliographic data (ISBN, SRP, Publisher, Publication Date, etc)