Extreme SIBA Makeover Edition

Holiday Catalog Toolkit!

Download the October/November 2008 Holiday Catalog Toolkit

Download the Holiday Catalog Sales Tracking Sheet

Holiday Catalog (pdf version)

• Make distribution arrangements with your local newspapers if you plan on inserting your catalog in the paper. and download the Holiday Catalog Sales Tracking sheet and make sure you have figured out how you will track sales on your titles. Don’t forget, this information could be worth as much as $500 to your store!
• Start creating displays of catalog titles. Display the catalog itself at your counter, and create a catalog section on your website.
• Make copies of the blank shelf-talkers in this newsletter and use them throughout the store to promote your favorite titles.
• Make sure to include catalog titles in your email newsletters. Consider sending out e-cards featuring titles that your staff particularly like.
• Be sure you have copies of your catalogs around the store for people to look at and to take. Put a link on your website for customers to request a copy of the catalog.
• Change your displays and double check your stock levels. Place any last minute orders.
• Check around your store: is there something promoting the catalog titles in every section?
• Post the survey contest flyer and encourage your customers to fill out the survey in the back of the catalog.
• The week before Thanksgiving: Be prepared! Take some time to stuff your store bags with catalogs.
• November 24th, 2008: By now, you should have distributed your holiday catalogs or they should be ready to send out for the weekend after Thanksgiving.
• Sell sell sell! Remember, the goal is to sell 100,001 books!
• Send out a last minute email promoting all the “stocking stuffers” in the catalog.
• December 31, 2008: Last day of sales tracking for the Holiday Catalog titles. You now have a week to turn in your sales report to receive your insertion incentive. Drink lots of champagne.
• January 9, 2009: The last day to report your sales of holiday catalog titles for the period of 09/01/2008 – 12/31/2008 and receive your insertion incentive. You must report your sales on the Catalog Title Sales sheet (sibaweb.com/catalog)

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