SIBA Partners with Writers for the Red Cross

Writers for the Red Cross

Booksellers & writers partner to raise awareness for the Red Cross

American Red CrossIf there were one word to describe the Red Cross, it would be “community.” Each year, in communities large and small, victims of some 70,000 disasters turn to neighbors familiar and new—the more than half a million volunteers and 35,000 employees of the Red Cross. Through nearly 700 locally supported chapters, more than 15 million people gain the skills they need to prepare for and respond to emergencies in their homes, communities and world.

Independent bookstores share our commitment to community by bringing readers and writers together every day in hundreds of ways, large and small.  And these communities continue to grow and be strengthened through online outreach, social media, partnerships with Google ebooks…and through partnerships with national organizations with a similar mission of community—national organizations like the Red Cross.

Booksellers: With your help, we can make a difference! will go live in mid-February, with active fundraising beginning March 1-31.  It is modeled on the highly successful “Do the Write Thing for Nashville” fundraiser, which raised $74K in ten days following last spring’s devastating floods.

This national, online event is intended to raise funds for, as well as awareness about, the Red Cross and its work in communities.  Writers for the Red Cross (WRC) will be auctioning off publishing related items and services donated by authors, publicists, agents, and editors. They will also have daily guest posts from authors about “What the Red Cross Means to Me” and a daily countdown of “31 Things You Didn’t Know About the Red Cross.”

How can your store participate?

For $0:
Stores which have a website affiliate relationship with SIBA will automatically be included.  Key titles on will be linked to SIBA affiliates for purchase, and SIBA will donate any commission earned for those sales back to the Red Cross on behalf of the bookseller.
If you are an IndieBound eCommerce store and don’t have your affiliate option turned on, there is still time to be included. Email This email address is being protected from spambots. You need JavaScript enabled to view it. before February 15.  

For $99
Writers for the Red Cross will include your store and a link on their bookstore “Appreciation Page.”  Throughout the online event, SIBA and WRC will be doing call-outs to this page and urge visitors to explore the independent bookstores featured there.

For $199
In addition to a link on the “Appreciation Page,” Your store will be featured prominently as a “featured bookseller” on the home page of the event, along with an image of your choice linked to your store website or email.  Your store and image will be featured for at least one day on the site, perhaps longer depending on how many stores choose to participate. 
For both participation levels
SIBA and WRC will help get the word out of any event or promotion organized by individual stores in support of the Red Cross.  The site will include an online calendar of all bookstore activities supporting the Red Cross (Blood Drives, author events, in-store sales, etc.)—as well as upbeat blog post mentions of bookseller efforts to help the Red Cross.

Ideas for Red Cross initiatives at the individual store level:

  1. Organize a Blood Drive
  2. Host an author reading
  3. Set out a donation jar at the check-out counter for “Writers for the Red Cross.” 
  4. Do a 31-hour in-store or online sale, with a percentage of sales earmarked for the Red Cross.  (Red Cross Month is 31 days.)
  5. Choose a specific book, books, or genre you’d like to promote in March (Red Cross Month), with a percentage of sales earmarked for the Red Cross

Send us news and pictures of your event!  We’ll blog about it on our event website.  We will also include your event on our on a “Red Cross at the Bookstore” collective calendar.
We will contact participating stores on April 1 with information on how to transfer the funds raised directly to the Red Cross. The Red Cross will also provide documentation of all gifts and donations for tax purposes.

Holly Tucker (This email address is being protected from spambots. You need JavaScript enabled to view it.
Volunteer, Writers for the Red Cross event coordinator

Amy Kerr (This email address is being protected from spambots. You need JavaScript enabled to view it.)
Director, Major Gifts; American Red Cross