Table of Contents
New in the Document Library:
We hope you are all still simmering with the great ideas you gleaned from this year's #siba10 trade show. To help you keep those good ideas percolating, this edition of SIBA eInk is packed with tools to help you make the most of the your favorite books, authors and other ideas from the show. Along the left you'll see some of the great ideas other booksellers shared at the Great Ideas Breakfast. Below, you'll find articles with links to free videos and author interviews you can use on your websites, links to shelf talkers and bookmarks that you can use to promote the books in the holiday catalog, a free guide on increasing your store's visibility on Google, and calls for nominations for the 2011 SIBA Book Award. (That's right, start nominating now, while you still have all those great books from the show fresh in your mind!)
Happy Holiday Bookselling!
How many people came to the SIBA Trade Show? What did they have to say? Relive the show or “visit” for the first time at the #siba10 hashtag:
…that were part of the show and bring their good ideas into your store.
By now, stores that ordered the SIBA Holiday Catalog should have received their shipments, and the catalog is finding its way into the hands of holiday shoppers across the South. To help you make the most of the catalog, SIBA has created the holiday catalog toolkit:
Which includes templates for bookmarks, signs and shelftalkers featuring this year’s popular catalog cover models, Dewey the library cat, and the irrepressible Olivia!
Also available are links to pdf and online versions of the entire catalog for your websites, and spreadsheet titles lists to help you keep track of your stock.
By now, dear booksellers, you’ve been through most of the fall releases and you are stocking up on all your favorite titles of the year for the holiday season. Why not take a moment to nominate some of them for the 2011 SIBA Book Award?
The nomination form is here:
and you can encourage your customers to nominate books as well.
The current list of Okra Picks has received such an enthusiastic response that it has prompted The Bermuda Onion Weblog to host an “Okra Picks Blog Challenge” between October 1 and March 30, 2011. You can sign up here at one of four levels (the easiest of which is “Goober”!):
Come on! Who doesn’t want to be a goober?
See who has accepted the Okra Picks Blog Challenge
Read more about the Okra Picks: http://www.sibaweb.com/home/okra
Available from Ingram, 978-0-9825205-0-5
Why is it when people go a rambling, they need to do it in a big blue bus?
SIBA Board member Emily Bell has been along for the ride
Follow The Unchained Tour of Georgia
America Unchained is November 20.
This broad campaign is all about generating awareness for the vital economic impact local indies have on our economies -- at a critical time of year when personal spending spikes and the chains lobby heavily for those dollars. Unchained mainly is a media and visibility campaign; participation is easy, and we help with lots of ideas and instruction. We time this campaign to grab public and media attention right before the holiday whirlwind. The power of visibility for your group cannot be over-stated -- it makes a big difference. Click here to access information on Unchained and here for awareness-raising and visibility ideas to explore for the holidays. As always, feel free to contact us with any questions! Help us help you -- please let us know what your group has planned and the number you calculate (read the campaign information for explanation) -- we use this information in our national press release and in talking with reporters. They love to know what's going on locally!
One of the most popular sessions at #siba10 was Jack Heape’s workshop on increasing your website and business’s ranking with Google. Even when the session was done, Jack spent the rest of the weekend talking one on one with stores who wanted to put his advice into practice.
The handout Jack created for the session, Finding Your Place; How to Increase Your Bookstores Local Business Rankings in Google is available for SIBA members to download for free:
Social media and the internet are changing the way businesses operate. Learn the latest trends and the best tools to improve sales, customer relations, and publicity/branding. To help you understand these trends and what they mean to your bookstore, SIBA is featuring Internet Marketing Expert Jack Heape as a speaker at # SIBA10. Jack is the author of several books and hundreds of articles on the topic of internet marketing.
Independent America: Rising from Ruins Offered Free from Snagfilms.com & HRH Media
HRH Media, which produced both Independent America: The Two-Lane Search for Mom & Pop and Independent America: Rising From Ruins -- two great tools that have enhanced many of our collective public education efforts -- have partnered with Snagfilms.com to bring Rising From Ruins to a much larger audience for free. Rising from the Ruins will be the featured film on Snagfilms for the next week, beginning tomorrow. We're doing our part to help spread the word, and we hope you'll help.
Visit Snagfilms.com to snag the page link or the code to embed in your website, newsletter, or blog, or pass the link along through your social media tools. (By the way, one of the people featured is John Besh, whose cookbook My New Orleans was a finalist for the 2010 SIBA Book Awards)
Southern Independent Booksellers Alliance
3806 Yale Dr.
Columbia, SC 29205
Trade Show 2011: Charleston, SC, Sept. 17-19
Find your favorite authors at authorsroundthesouth.com
Become a Fan of SIBA's Facebook page
Follow me at www.Twitter.com/RubyJewell
Ask me about Free Book Stimulus Plan