What’s
in a Name?
Welcome to the Southern Independent Booksellers Alliance
Columbia, SC, January 23, 2006: On January 1st, 2006 the Southeast
Booksellers Association—one of the largest regional trade
association for independent booksellers in the country, officially
changed its name to The Southern Independent Booksellers Alliance
(SIBA). The change reflects an increased commitment towards activism
and advocacy for the independent bookstore in the South.
With a territory stretching from Louisiana to Virginia, SIBA’s
region encompasses the entire southern quarter of the United States,
making it geographically one of the largest regional trade association
for booksellers in the country. Nearly 300 independent bookstores
employing over 2000 booksellers are currently represented by SIBA.
Coinciding with the name change, SIBA unrolled a new logo and a
new look for its website, www.sibaweb.org. Both the logo and the
site are designed to show SIBA as an active organization whose members
are a vital part of their communities. The website emphasizes such
community-focused programs as The Southern Independent Bestseller
List, the SIBA Book of the Year Awards, as well as alliances with
national media like The Spoken Word Radio program from Public Radio
Partnership, and other regional and national industry trade organizations.
“The reason we changed the name from an ‘association’
to an ‘alliance,’” said Wanda Jewell, the Executive
Director of SIBA. “is part of our commitment to become a marketing
tool for our stores. We are focusing on the retail alliances and
buy local campaigns and the new logo will support that effort.”
SIBA is the sponsor of Booksignings.net, a website service that
lists author appearances and book signings at independent bookstores
nationwide. It also sponsors one of the largest tradeshows for booksellers
in the country each September, attracting nearly 2000 attendees,
presenters and exhibitors every year.
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