|
SIBA coordinates with publishers to produce a consumer gift catalog for its members to help bookstores make the most of the holiday shopping seasons. These catalogs are professionally designed, full-color, and feature titles of regional interest. Catalogs are imprinted with your store logo so they appear to come directly from your shop. The are absolutely free in any quantity to SIBA member stores. Every catalog promotes the winners of the SIBA Book Award as well as titles specifically requested by SIBA booksellers. Approximately 1.5 million catalogs are distributed to shoppers each fall holiday season. Dear publishing friends, I know we are all struggling with tight budgets, but I can offer some data I just found to support that the regional holiday catalogs work. Using Bookscan, I isolated a few books and found a definite effect on sales. There’s also of plenty of anecdotal evidence to show that initial orders double or triple when a rep says a book is in the catalog. The regional association execs have also done a great job getting stores to do prominent displays and to order up in the fall. These marketing vehicles are THE holiday tool for everyone from Tattered Cover and Powells’ to hundreds of small indies whose combined sales in rural markets constitute a top 5 Bookscan market all by themselves. Email me if you’d like more info, but I hope you’ll support the catalogs best you can. It’s important to your books and authors, to the bookstores, and to the associations who put on shows that will be more important than ever to all of us this fall. Best, Carl Lennertz
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Marketing -
Holiday Catalog
|
|
Saturday, 04 April 2009 00:00 |
 “Ho, Ho, Ho!!! Every day, someone walks in the door with a catalog in hand and wants to look at the books.”—Janet Bollum, SIBA Board Member, The Muse Book Shop, DeLand, Florida
Every fall SIBA sponsors a consumer holiday catalog for its members. The full color catalog is professionally designed, customized with each individual store’s logo and address, and features titles of both national and regional interest. Because the catalog is provided free of charge to SIBA member bookstores, it has become the major marketing piece for many stores during the busy holiday season. Bookstores distribute over one million of these catalogs to their customers and their communities through mailings, handouts, store displays and newspaper inserts over the holiday selling season. SIBA augments store marketing efforts with a special catalog “toolkit” containing marketing materials, shelf talkers, fl yers, posters, links to publisher resources and online title and information. CATALOG STATISTICS: - Total # catalogs printed = 1,110,250
- Total # of catalogs that were imprinted = 1,099,500
- Total # of catalogs that were not imprinted = 10,750
- Total # of customers who ordered catalogs = 107
- Total # of new customers who ordered catalogs = 19
- Total # of customers who imprinted catalogs = 90
- Total # of customers who chose non-imprinted catalogs = 18 (note: 1 customer ordered imprinted and non-imprinted catalogs, so that’s why the totals are 1 off)
- Largest catalog order = 70,000 copies
- Smallest catalog order = 250 copies each for 9 stores
- Total # of customers who ordered Cover Gingerbread = 11
- Total # of customers who ordered Cover Grinch = 45
- Total # of customers who ordered both cover choices = 32
- Total # of titles in the catalog = 124
CATALOG STATISTICS 2009 vs. 2008: - We printed 220,050 fewer catalogs in 2009.
- We had 25 fewer total customers order catalogs in 2009.
- We had 29 fewer customers order both covers in 2009.
- We had 25 fewer customers choose imprinting in 2009.
- We had 1 fewer customer choose non-imprinted catalogs in 2009.
- We had 22 fewer new customers order catalogs in 2009.
- Our largest customer order in 2009 was 12,500 more copies than in 2008.
- Our smallest customer order in 2009 was 50 copies more than in 2008.
- We had 7 fewer titles featured in the 2009 catalog.
Bookstores that used the 2009 Holiday Catalog: | Aiken Office Supply and Book Shop | | Auburn University Bookstore | | Author Squad Bookshop and Publishing Center | | Bay Books | | Bayou Book Co. | | Blue Elephant Book Shop | | Bookin' it! Your Mobile Bookstore | | Booklovers Bookstore | | Books Never-Ending | | Books With A'Peal | | Bookworks | | Bubba's Book Swap | | Burry Bookstore | | Buxton Village Books, Inc | | Chapter 2 | | Charis Books & More | | City Lights | | Classic Bookshop | | Coffeetree Books | | Corner Bookstore | | Cottage Book Store, Inc. | | Cowan's Book Nook | | Cypress Paperback Bookstore | Deb's Bookstore | | Dee Gee's Gifts and Books | | Dog Ear Books | | Enterprise Books | | Family Book Shop | | Fiction Addiction | | Fireside Books and Gifts | | FoxTale Book Shoppe | | Griffin Bookshop & Coffee Bar | | Harborwalk Books | | Hooked on Books | | Indigo Books | | Jekyll Books at the Old Infirmary | | Lincolns Loft | | Litchfield Books | | Literary Bookpost | | Little Professor Book Center | | Lorelei Books | | Lucky City Book and Wine Bar | | MacIntosh Books and Paper | | Muses | | Nightbird Books | | Osondu Booksellers | | Pablo's on Market | | Page & Palette | | Page After Page Bookstore | | Palm Tree Books & other cool stuff | | Paper Chase Book Store | | Poor Richard's Booksellers | | Quest Bookshop, Inc. | | Raven Bookstore | | Read It Again | | Rock Point Books | | Scotts' Bookstore | | Sherlock's Books | | That Bookstore in Blytheville | | The Book Depot | | The Book Shelf | | The Book Stall | | The Country Bookshop | | The Muse Book Shop | | The Scholars Bookshop, Appalachian State University Bookstore | | Turning Pages Books & More | | University of Tennessee Bookstore | | University Supply Store | | Wild Hare Books | | Yawn's Books & More, Inc. |
|
|
Last Updated on Sunday, 24 January 2010 16:39 |
|
|
|
|
