Booksellers on the catalog
We have the catalog inserted in our local newspaper where it reaches 25,000 subscribers. It has worked as a fantastic marketing tool bringing in new customers. Interestly, when our regular customers receive the catalog in the newspaper, they remember it as coming in the mail, as we used to mail out. --Deal Safrit, Literary Bookpost, Salisbury, NC
SIBA coordinates with publishers to produce a consumer gift catalog for its members to help bookstores make the most of the holiday shopping seasons. These catalogs are professionally designed, full-color, and feature titles of regional interest. Catalogs are imprinted with your store logo so they appear to come directly from your shop. The are absolutely free in any quantity to SIBA member stores.
Every catalog promotes the winners of the SIBA Book Award as well as titles specifically requested by SIBA booksellers. Approximately 900,000 catalogs are distributed to shoppers each fall holiday season.