Booksellers on the catalog
We have the catalog inserted in our local newspaper where it reaches 25,000 subscribers. It has worked as a fantastic marketing tool bringing in new customers. Interestly, when our regular customers receive the catalog in the newspaper, they remember it as coming in the mail, as we used to mail out. --Deal Safrit, Literary Bookpost, Salisbury, NC
SIBA coordinates with publishers to produce a consumer gift catalog for its members to help bookstores make the most of the holiday shopping seasons. These catalogs are professionally designed, full-color, and feature titles of regional interest. Catalogs are imprinted with your store logo so they appear to come directly from your shop. The are absolutely free in any quantity to SIBA member stores.
Every catalog promotes the winners of the SIBA Book Award as well as titles specifically requested by SIBA booksellers. Approximately 1.5 million catalogs are distributed to shoppers each fall holiday season.
Ring in the Profits with the 2014 SIBA Holiday Catalog!
“The response we get from the SIBA Catalog is overwhelming! We have customers coming to the store even after the holidays with copies of the catalog marked with their notes and wishes!” —John Cavalier, Cavalier House Books, Louisiana
In cooperation with Ingram Book Group, SIBA offers publishers an outstanding marketing opportunity available through the 2014 SIBA Holiday Catalog. The SIBA Holiday catalog is distributed to 1 million southern readers annually.
The catalog will be featured on ipage,® ReaderMeetWriter.com, and on the Authors ‘Round the South Facebook cover page for the month of December. Titles featured in the 2014 SIBA Holiday Catalog receive full inventory support from Ingram Book Group and will be promoted via the December issues of Lady Banks’ Commonplace Book.
AD RATES (per title)
1st Time Advertiser: $1,900
University Press: $1,900
Sideline Product: $1,900
Volume Discount: Book 3 or more titles and save $1,000!
Back Cover: $3,500
*Volume discount is not applicable to the Back Cover.
to reserve space.
Book by May 16 and choose one free reward:
10% off your ad rate!--New for 2014
- SIBA bookstore mailing list
- SIBA galley giveaway
- One month placement on Lady Banks Bookshelf
- Single exhibit table at SIBA 2014
All rewards must be used before January 1, 2015
What SIBA Does to Sell Your Books
- Promotion on SIBA’s Pinterest Boards
- SIBA’s Author’s ‘Round the South Facebook page is dedicated to catalog titles for all of December
- Lady Banks’ Bookshelf is host to the Holiday Catalog in December
- Web Version of catalog provided to SIBA stores for their websites
- Lady Banks’ Commonplace Book eNewsletter will feature catalog titles the weeks of December.
- Category: Holiday Catalog