Booksellers on the catalog
The Holiday Catalog has always increased my sales. Customers will take it home, circle what they want, and come back to get those books. Great marketing tool. --Raven Bookstore, Grand Cane, LA
SIBA coordinates with publishers to produce a consumer gift catalog for its members to help bookstores make the most of the holiday shopping seasons. These catalogs are professionally designed, full-color, and feature titles of regional interest. Catalogs are imprinted with your store logo so they appear to come directly from your shop. The are absolutely free in any quantity to SIBA member stores.
Every catalog promotes the winners of the SIBA Book Award as well as titles specifically requested by SIBA booksellers. Approximately 900,000 catalogs are distributed to shoppers each fall holiday season.