Circle of Sites
SIBA Circle of Sites by the numbers:
Advance email notification to participating stores with order information & reminder that book will be advertised on their store’s website
- Weekly impression average: 45,000
- Number of stores participating: 70 +
- Promoted to 10,000 Friends, Fans & Followers
- Promoted as Her Ladyship’s Pick of the Week at www.authorsroundthesouth.com
- Last Updated on Thursday, 29 November 2012 22:31
- Category: circle of sites
SIBA’s Circle of Sites Banner Program -important caveat: These banner ads carry a special pre-programmed hyperlink that will take the browser to the bookstore site's shopping cart to purchase the book (if the store has ecommerce) or to some other specially designated page (if they don't). We can't link to publisher or author websites, but we do provide the option to purchase the book on clicking if we can. The advertised books in this program are designated Lady Banks' Pick of the Week and are twittered and facebooked to our thousands of friends and followers.
Circle of Sites is a revolutionary approach to coordinated marketing in the Southern independent bookstore market. Designed to reach both booksellers and their customers, the program allows publishers to place a banner ad simultaneously on independent bookstore websites across the South, thus offering region-wide exposure.
The SIBA Circle of Sites pricing model is both affordable and effective. Pricing is based on the week the ads run, increasing as the year progresses. Ads that start their run in the month of January cost $199, in February the cost is $299, March is $399, April: $499, and so on through the height of the holiday shopping season to December, which costs $1299 per week.
Over 85 bookstores are currently participating in the Circle of Sites program and running the banner, including such high-profile stores as Books and Books in Coral Gables, FL, Malaprops in Asheville, NC, Fountain Bookstore in Richmond, VA, and Page and Palette in Fairhope, AL.
The banner spots are sold by the week, with reservations being taken on a first-come, first-serve basis. There are only 52 spots available for the entire year.
Now all banners are programmed to link to the hosting website's shopping cart to purchase the book.