SIBA

Lady Banks' Commonplace Book PDF print email
Advertising - Email Marketing
Monday, 12 May 2008 00:31

Lady Banks’ Commonplace Book is SIBA’s primary push vehicle for marketing directly to consumers. A newsletter for people interested in Southern literature, sponsored by booksellers who are members of SIBA and featuring an overview of literary news and events as found on Authors ‘Round the South, Lady Banks reaches over 2500 readers--the people who are buying your books. Impression and click thru statistics are made available to all advertisers upon requests.

Commonplace books first appeared during the Renaissance, where they were used as a way to deal the information overload of that era. They helped students select and organize tidbits of interest--medical recipes, quotes, letters, poems, proverbs, prayers, legal formulas. Lady Banks’ compendium of literary events, news, reviews, gossip and other miscellany attracts a wide audience of curious and adventurous readers, united by their love of all things Southern.

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Advertising Opportunities for Lady Banks

LADY BANKS’ BOOKSHELF  buy now!

In order to control the appeal and look of the newsletter, SIBA does not sell traditional banner advertising in Lady Banks. Instead, one of the centerpieces of each issue is “Lady Banks’ Bookshelf” –what is on the bedside table of her ladyship, the editor –the voice of the piece.  Publishers can reserve a spot on the bookshelf for their title, or sponsor an entire shelf.

The Lady Banks’ Bookshelf is one of SIBA’s most effective and comprehensive marketing campaigns, which utilizes the full range of online and e-marketing opportunities available.  The “Bookshelf” consists of two promotional pieces; A banner ad of the currently promoted titles (a maximum of six per promotion), and a series of individually-designed and typeset detailed ads specific to each title in the promotion.  Promotions run for thirty days from the time they are published.  Bookshelf banners run on SIBA-sponsored Web sites and blogs, in every SIBA e-mail and in the weekly Southern Indie Bestseller List, making Lady Banks’ Bookshelf the most comprehensive exposure available.

Lady Banks Bookshelf

 Lady Banks Bookshelf Detail Listing

AUTHOR 2 AUTHOR INTERVIEWS & EDITORIAL CONTENT: Her ladyship, the editor gladly entertains review and interview requests. Please  contact her directly at herladyship@authorsroundthesouth.com.



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Last Updated on Wednesday, 27 January 2010 16:26