Lady Banks' Commonplace Book | Southern Independent Booksell

SIBA

Southern Independent Booksellers Alliance
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Advertising - Email Marketing
Monday, 12 May 2008 00:31

Lady Banks’ Commonplace Book is SIBA’s primary push vehicle for marketing directly to consumers. A newsletter for people interested in Southern literature, sponsored by booksellers who are members of SIBA and featuring an overview of literary news and events as found on Authors ‘Round the South, Lady Banks reaches over 2500 readers--the people who are buying your books. Impression and click thru statistics are made available to all advertisers upon requests.

Commonplace books first appeared during the Renaissance, where they were used as a way to deal the information overload of that era. They helped students select and organize tidbits of interest--medical recipes, quotes, letters, poems, proverbs, prayers, legal formulas. Lady Banks’ compendium of literary events, news, reviews, gossip and other miscellany attracts a wide audience of curious and adventurous readers, united by their love of all things Southern.

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Advertising Opportunities for Lady Banks

LADY BANKS’ BOOKSHELF: The Lady Banks’ Bookshelf is one of SIBA’s most effective and comprehensive marketing campaigns, which utilizes the full range of online and e-marketing opportunities available. The “Bookshelf ” consists of two promotional pieces; A banner ad of the currently promoted titles (a maximum of six per promotion), and a series of individually designed detailed ads specific to each title in the promotion. Promotions run for a month from the time they are published, but there may be more than one Bookshelf promotion in a month. Bookshelf banners run on every SIBA-sponsored website and blog, and in
every SIBA email.

BANNER ADS: Banner ads in the Lady Banks’ newsletter are a standard 468 x 60, or468 x 120 size. Ads stay active even in archived editions of the newsletter on Authors ‘Round the South.

AUTHOR 2 AUTHOR INTERVIEWS: Content for the Lady Banks newsletter is provided by SIBA’s independent booksellers, but SIBA arranges for special features and interviews with authors. Interviews appear in the Lady Banks newsletter and are archived on Authors ‘Round the South. Contact Nicki Leone at This e-mail address is being protected from spambots, you need JavaScript enabled to view it to submit an author for consideration.

Last Updated ( Monday, 12 May 2008 01:09 )