Email Marketing Opportunities

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Email Marketing

Advertising - Email Marketing

Monday, 12 May 2008 00:19

SSIBA’s enhanced e-mail presence reaches thousands of booksellers, book lovers and industry professionals. SIBA actively grows its mailing list of booksellers and consumers. E-mail announcements reach thousands of subscribers. A coordinated campaign using web site and e-mail advertising can help generate that all-important word-of-mouth buzz necessary to the success of any book or product. SIBA produces two e-mail newsletters , one geared to industry, one to consumers, as well as hosting advertising on its weekly bestseller list and orchestrating eBlast mailings dedicated to your product.

SIBA Blast E-mail

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Reach over 600 bookstores, with the SIBA Blast; an e-mail announcement sent out on your behalf from SIBA. An eBlast is an electronic postcard dedicated to your message, and is sent not only to bookstores, but in many cases directly to individual bookstore staff as well.

SIBA INK! eNewsletter

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As of 2010, SIBA’s bimonthly print newsletter has been upgraded to a monthly email publication that reaches every individual SIBA bookseller in our database. With up-to-date information about SIBA programs and events, SIBA INK! is the most opened and read industry piece we produce. Banner and spot ads are available for each edition, or you can sponsor an entire newsletter.

Galley Giveaway

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Publishers can list review copy offers for books in SIBA’s Galley Giveaway Alert--an email sent to all SIBA booksellers. The Galley Giveaway is SIBA’s way to help publishers get books into the hand of the people who will handsell them.

DIY! Mailing Lists

If you are the kind of person who likes to do it yourself, then SIBA rents its mailing list of over 900 bookstores to industry organizations and authors. The mailing list is made available on press-apply labels.

Extra! Extra! Press Release Service!

On the theory that its member stores know their own markets best, SIBA has collected and collated the press lists of its booksellers into a database of media contacts highly specialized for the Southern market. Now publishers can take advantage of this on-the-ground knowledge by using SIBA’s Press Release Service to make sure their announcements reach the widest possible audience. SIBA’s list of more than 1300 media markets spreads across 11 states, fully a quarter of the country. Press releases can be sent to the entire list, or targeted to specific states.

Design Specs and Deadlines

siba eblast:

Size: 600 x 800 (max)
Formats: jpg, gif, html
Deadlines: 5 days before run date. SIBA blasts run as scheduled

siba ink! enewsletter:

Banner Ad Sizes: Horizontal (440x125) | Vertical (175x400) | Square (175x175)
Formats: jpg, gif
Deadlines: 5 days before run date. SIBA Ink! newsletters run monthly

galley giveaway:

Jacket image files should be submitted as jpeg files. Copy can be up to 300 words, and should include bibliographic data and the contact email for requesting review copies

extra! extra!:

Press releases should be emailed to SIBA as a word document. Images should be included as separate attachments and can be high resolution

Samples

I. eBlast Samples

blast1