SIBA

SIBA’s enhanced web and email presence reaches thousands of booksellers, book lovers and industry professionals. Email announcements reach thousands of subscribers. SIBA-sponsored websites are visited by thousands of browsers every day. A coordinated campaign using website and email advertising can help generate that all-important word-of-mouth buzz necessary to the success of any book or product. SIBA sponsors three highly trafficked sites and produces two email newsletters with both high circulation and high open- and click-rates, which can be provided to advertisers upon request. Items in blue are marketed to consumers.

Download our advertising brochure and rate sheet

Email advertising opportunities

SIBA BLAST EMAIL: Reach over 500 bookstores with the SIBA Blast; an email announcement sent out on your behalf from SIBA. SIBA Blast emails go out approximately two weeks aft er they are received. Listings rotate each month, but all titles are archived and accessible.

CREATIVE ADVERTISING & PROMO ALERT: This email is designed as a type of “Advanced Access” for on-book items and marketing materials. Publishers invest significant amounts of their marketing dollars designing promotional items--bookmarks, posters, event kits, etc--but getting these items into the hands of the people who can use them is a challenge. The Creative Advertising & Promo Alert is a monthly email to booksellers that allows you to list any materials you have available and allows stores to request items they are interested in using. This Alert is sponsored by all nine regional independent bookseller associations, and reaches a national audience with over 2400 bookstore email addresses.

BANNER ADS FOR EMAIL CAMPAIGNS: SIBA allows the placement of banner ads in most of it’s regular
email campaigns. Banner ads are a standard 468 x 60 size, and can be either jpg or gif format. (Flash banners are not allowed in email campaigns.) Current email campaigns include:

• LADY BANKS’ COMMONPLACE BOOK: SIBA sponsors a monthly newsletter direct to over three
  thousand consumers, booklovers and media, featuring bookseller news and upcoming events featured on ARTS.
• SOUTHERN INDEPENDENT BESTSELLER LIST: SIBA sends out the Southern Independent Bestseller list once a week to over 1300 media outlets and 500 booksellers. Lists are also archived on Authors ‘Round the South.
• SIBA eUPDATES: A weekly email update to SIBA members--the fastest way to reach everybody who is anybody in the Southern book business.

Visual samples of electronic & print advertising in SIBA websites and publications:

I. Banner Ads









II. eBlast Samples