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Advertising -
Email Marketing
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Wednesday, 12 November 2008 16:29 |
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Creative Advertising and Promo Alert!
"We have new videos available this month for free download. We are thrilled with the turnout for the videos! Thank you!" --Sheila Clover English, Circle of Seven Productions "This is one of the most beneficial things I've seen so far! Thank you so much for making it available to us." --Cindi, Ink Spell Books, NCIBA Reach thousands of booksellers. The Regional Bookseller Trade Associations are combining efforts to get your promotional materials, ideas, and gift items into the hands of our nearly 3,000 independent bookstore members. Entries cost $100 and include an image. Each participating regional will send an email alert to our members. Payment must be made before the alert is sent. You can pay with a credit card or a check. For credit card payments call 800.331.9617, or mail your check to SIBA, 3806 Yale Ave., Columbia, SC 29205 Along with bookmarks & posters, there are other materials that our booksellers would like to know about such as contests, event kits, authorless events, and other creative materials that you spend dollars on developing and shipping. This would be a Call to Action to Booksellers to request the materials that they believe will be most valuable to them. Booksellers will email you directly to request the items allowing you to capture the emails of the stores that are most interested in the materials. All requests should include any parameters you choose. Submission guidelines are below.
See a sample Creative Advertising & Promo Alert here!
This is a great opportunity for greeting card companies and other sidelines vendors to connect with independents and to get a sample of your wares into their hands.
Creative Advertising & Promo Alert for Booksellers - Vendor FAQ Sheet
"This is one of the most beneficial things I've seen so far! Thank you so much for making it available to us." --Cindi, Ink Spell Books, NCIBA
What is The Creative Alert?
Publishers invest significant amounts of their marketing dollars designing promotional items - bookmarks, posters, event kits, etc - but getting these items into the hands of the people who can use them is a challenge. The Creative Advertising & Promo Alert is a monthly email to booksellers that allows you to list the materials you have available and allows stores to request items they are interested in using. Designed as a kind of "Advanced Access" for promotional and marketing items, each edition of the Creative Alert provides offers of professionally-developed materials, referenced by vendor, category, and type of item.
Along with bookmarks & posters, there are other materials that our booksellers would like to know about such as contests, event kits, authorless events, and other creative materials that you spend dollars on developing and shipping. The Creative Alert is a Call to Action to Booksellers to request the materials that they believe will be most valuable to them. Because booksellers email you directly to request the items they want, you are able to capture the emails of the stores that are most interested in your products.
For an example of a Creative Alert email, visit http://www.sibaweb.com/creative.html
This is a great opportunity for greeting card companies and other sidelines vendors to connect with independents and to get a sample of your wares into their hands.
Who can participate? Any vendor with promotional items they would like to offer to bookstores. This includes publishers, gift companies, business services, wholesalers, even nonprofit organizations. Individual authors may also participate.
What sort of items are allowed? All promotional items are allowed with the exception of review copies, books and galleys. Bookmarks, postcards, event kits, reading group guides, as well as contest information, displays, posters, and signage are all appropriate. You may also use this alert to announce new newsletters, website resources, or blogs.
What items are not allowed? The Creative Alert will not list offers of review copies, galleys, or ARCs in any format.
Are there any other criteria? All requests should include any parameters you choose.
What is the cost? A basic listing is $100 and includes a description of up to 250 words and an image.
What are the design specs?
Text: All copy should be minimally formatted. Bold, italicized and underlined text is allowed, but color and custom fonts are not. Copy can be sent in the body of an email or attached as a word document. Do not send pdfs. There is no word limit but we recommend not more than 250 words per item.
Images: Images can be gif or jpg. Animated gifs are allowed but not encouraged. Flash and html-enriched jpgs are not allowed. Images should not exceed 200 pixels in height, or 600 pixels in width. Images which do not conform to these specifications may be reformatted by SIBA.
Who receives the Creative Alert? Every bookseller who is a member of one of the nine regional independent booksellers trade associations-that is a national audience of total of over 2500 bookstore emails!
Creative Alerts are sent out on a monthly basis. Listings must be paid in advance. To reserve a listing in the next alert, please send an email to alert@sibaweb.com.
GLBA, MBA, MPIBA, NAIBA, NCIBA, NEIBA, PNBA, SCIBA, and SIBA
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Last Updated on Wednesday, 03 June 2009 14:52 |
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