SIBA understands that the Internet isn’t just for people who separated geographically to connect in one “place” according to specific interests. Nor is it simply a giant shopping mall. It can also bring together geographically contained communities like neighborhoods and towns. Bookstores, while eager to adapt and embrace new technologies, often do not possess the skills or resources to make the most of the Internet’s potential. So SIBA has developed a series of tools and applications to help its members make the best use of the Internet for their businesses— both by providing simple and inexpensive tools like website directory pages, online discussion forums and free blog hosting services—and by working actively to promote its members on are various high profile sites like MySpace, Library Thing, etc. In addition, SIBA hosts its own online literary sites, integrating its own marketing and advertising programs with the promotion of its independent bookstores members.