Marketing Programs for Bookstores

Introducing the Newsletter as Toolkit! 

In order to enhance the value of the SIBA newsletter for its members, it has been completely redesigned as a marketing tool for booksellers. Welcome to the first SIBA Newsletter as Toolkit. Each issue will be a collection of marketing tools and techniques for booksellers to copy and use in their stores. Signs, bookmarks, shelf talkers, contest forms, flyers, sample press releases…these are only some of the items that may be included, depending on the time of year and the topic. Each toolkit will have a central theme and will be designed to be taken apart and reproduced as needed. Extra materials will also be available on SIBA’s website. Let us know which “tools” work the best for you, and send SIBA your own ideas and innovative marketing solutions.

Schedule of Toolkit Themes: 

April/May: SIBA Book Awards
June/July: Buy Local
August/September: Tradeshow
October/November: Holiday Catalog
December/January: Book Clubs
February/March: Events

Free Book Stimulus Plan Toolkit

Download the June/July 2009 FBSP Toolkit Full Color!

Plus Extra Marketing Materials and Online Resources

Making the most of Free Book Stimulus Plan

  • Print out & make copies of the stimulus form and staple them to receipts as customers make purchases, or simply use
    them as bag stuffers.
  • Use the Free Book Stimulus Plan (FBSP) online toolkit to place images of the FBSP on your website or in your
    email newsletter.
  • Put up the enclosed flyer and use the shelf talkers around the store to promote the concept.
  • Combine with your own giveaway. Whether it be galleys or bookmarks or other materials, use the concept to co-promote
    directly to your customers. People love free stuff!
  • Let your business accounts & teacher accounts & book clubs know of this new opportunity to get free books for buying
    books. Your store is one of a selected few that can provide this incentive.
  • Prepare a press release and tout your shop as the go-to st ore to participate in the Free Book Stimulus Plan.
  • Generate a drive for a favorite school, library or after-school program. Encourage customers to purchase books and request books for children via the stimulus form and then donate the free books as they arrive.
Bookazine Baker & Taylor

 

 

Web Extras!

Marketing Materials for Download

Item format size
FBSP Flyer (color) pdf 8.5" x 11"
FBSP Book Marks (front) (color) pdf 8.5" x 11"
FBSP Flyer (landscape) (color)
pdf
8.5" x 11"
FBSP Poster (color) pdf 11" x 17"
FBSP (color) pdf 8.5" x 11"
FBSP toolkit (color) pdf 8.5" x 11"
FBSP entry form pdf 8.5" x 11"
FBSP Poster (landscape) pdf 11" x 17"

Banners and Icons

Free Book Stimulus PlanTo use any of these images on your website, blog or email newsletter, simply right-click on the image and choose "Save as" and download it to your desktop, where you can use it anywhere you like. Be sure to link your image to this URL:

http://www.FreeBookStimulusPlan.com

To embed an image with the link already attached, copy the code below and paste it into your website/blog/email newsletter using the "html view" or "code view."

Code:

<a href="http://www.FreeBookStimulusPlan.com"><img src="http://www.authorsroundthesouth.com/images/stories/fbsp/icon.gif" alt="Free Book Stimulus Plan" width="100" height="100" border="0" align="right" /></a>

 

Free Book Stimulus Plan - Increase Your Karmic Footprint

Code:

<a href="http://www.FreeBookStimulusPlan.com"><img src="http://www.authorsroundthesouth.com/images/stories/fbsp/banner.gif" alt="Free Book Stimulus Plan - Increase Your Karmic Footprint" width="468" height="60" border="0" /></a>

 

Free Book Stimulus Plan - Increase Your Karmic Footprint

Code:

<a href="http://www.FreeBookStimulusPlan.com"><img src="http://www.authorsroundthesouth.com/images/stories/fbsp/deep-banner.gif" alt="Free Book Stimulus Plan - Increase Your Karmic Footprint" width="468" height="120" border="0" /></a>

Forms & Press Releases

Free Book Stimulus Plan Form (pdf)

Free Book Stimulus Plan Offical Press Release (pdf)


bookazine


Baker & Taylor