Marketing Programs for Bookstores

Also known as the "Circle of Sites" and "Banner-for-dues" program.

In order to demonstrate the collective clout of independent bookstores and booksellers in the South SIBA has developed the Circle of Sites Banner-for-Dues program (aka “Lady Banks’ Pick of the Week”) for its members. Core Bookstore members can reveive a FREE membership if they allow SIBA to place a single banner ad on the homepage of their website and commit to doing in-store displays of the promoted titles.

SIBA provides stores running the banner with an up to date schedule of upcoming ads. The banner are also promoted in the Lady Banks newsletter and on the “ARTS” Facebook page as “Lady Banks’ Pick of the Week.” SIBA also provides stores with pre-printed “Lady Banks’ Pick of the Week” shelf talkers, for use with in-store displays of the current week’s promoted titles. As long as the banner remains above the fold on the home page of the site, the store’s SIBA membership is considered current. Stores may stop participating at any time, in which case their membership dues must be paid in full.

SIBA offers its members the option of installing two different formats for the banner—vertical or horizontal—with the requirement that banners must appear “above the fold” (visible to visitors without scrolling) on their homepage. Circle of Sites banners now come with special links that point to the store’s own bookstore site shopping cart, E-commerce must be available and stores must provide linking data.

To take part in the banner-for-dues program, stores must have a compatible e-commerce option available on their store website and must commit to displaying at least 50% of the promoted titles in store. Please email This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

FAQs about Circle of Sites

  1. How often do I have to change the banner on my website? Never. Once your banner has been correctly installed, it will change automatically without any further action from you.
  2. How will I know what books will be advertised on my site? SIBA posts a calendar of upcoming Circle of Sites reservations on its website.
  3. Do I have to stock the titles being advertised? The odds are, you will already have the books in stock. SIBA requires that stores make a committed effort to stock and display the promoted titles, and show their commitment by posting photos of their in-store displays on SIBA’s consumer Facebook page (facebook.com/ReaderMeetWriter) or by tagging the page in their photo. If not, SIBA provides shelf talkers stores can use as in-store signage.

Helpful Links:

The Circle of Sites Calendar

Lady Banks Pick of the Week Shelf Talkers

ARTS on Facebook

 

What's playing on Lady Banks' Pick of the Week right now?