SIBA

SIBA and Paz & Associates Join to Offer New Print Newsletter Benefit for Bookstore Members

As a retired textile executive, the first "book people" I met when I bought a book store were Donna Paz and Mark Kaufman. How LUCKY we were ... their newsletter [The Readers Edge] is our best tool to reach out to our customers. It's the BEST money we spend to advertise, and a GREAT plus is that it gives me a regular excuse to consult with Donna and Mark.  If we have a problem, they are our FIRST call.

-Tom Warner, Litchfield Books

SIBA is pleased to announce that we're offering a new benefit to Bookstore Members - a bi-monthly print newsletter, which you can personalize with your store name, logo, and other store information.  

Each is a smartly-designed 4-page newsletter with approximately 20 titles. Each issue is emailed to you as a PDF, which you can forward to your local printer, so you can Buy Local. Cost is $248 per issue. The beauty of it is that each issue comes with an average of $750 of co-op (the Feb/Mar issue has $1,000!) available for reimbursement. That's enough in most cases to pay for the newsletter, the printing, and distribution, too. It's a great way to broaden the exposure of your logo and name among your customers and community at virtually no cost and very little effort. 

Click these links to see what it takes to Get Started, see a Sample of the Newsletter, and to watch a video that explains the many benefits of email marketing. We urge you to take advantage of this benefit and are grateful to Paz & Associates for making it available.

For questions about the Newsletter, or to get started, contact Paz & Associates at 800-260-8605.  Paz & Associates was formed in 1992 to build insights and business skills for independent booksellers.