Creative Advertising & Promo ALERT
Dear Booksellers,
Here is the latest installment of the Creative Advertising and Promo Alert, sponsored by your regional trade associations. In this email you will find a list of promotional offers from publishers, wholesalers, sideline companies and other vendors who have developed a variety of marketing tools and pieces designed to help you sell more stuff; specifically, more of their stuff!
Offers are arranged alphabetically by vendor name, but we have included a summary at the top of each listing to show the company name, the category their products fall under, and a list of the items/promotional pieces that are being offered. These are great items, not just for your own in store use, but also to give to teachers, educators and librarians.
PLEASE READ EACH LISTING CAREFULLY. They each contain specific instructions. If you are interested in a particular item, please follow the directions in the listing to request an item. DO NOT simply reply to this email, as we can not guarantee that your request will get forwarded to the proper person in time.
We hope this Creative Advertising & Promotional Alert will be useful to you, by bringing together into one place many of the resources publishers and vendors create to help encourage sales.
Yours truly,
Your Regional Booksellers Trade Association
Company: Bookstore Training Group of Paz & Associates
Category: Bookstore Marketing
Offered: Outreach Marketing Services
There are readers who aren’t customers of your bookstore - but should be - and with more than $10,000 in newsletter co-op alone for your outreach marketing in 2010 (on top of your pool co-op), there are funds AND services available to help you change that.
~ Free downloads ~
2010 Overview of Newsletter Co-op Policies
Short training video on bookstore outreach marketing
Sample newsletters
Visit The Bookstore Training Group of Paz & Associates at http://www.pazbookbiz.com/Bookstore-Training-Consulting-Services/Customer-Newsletter.asp
Company: Heyday Books
Categories: Nature/Field Guide
Offered: Free hikes with John Muir Laws, Original artwork signed by John Muir Laws, Flyers to promote your raffle, Buttons and stickers to give to your customers, Free publicity and outreach
Fall in love with nature again as we celebrate the beauty of San Francisco Bay Area nature. From the creeks and the fields to the beaches and the forests, this area is a bona fide smorgasbord of natural wonders. Led by John Muir Laws, our goal is to make everyone a fan of Bay Area nature! So this Earth month, help support Bay Area nature and attract customers to your store at the same time! We're organizing a public campaign across the Bay Area with giveaways galore, and we're reserving special prizes just for bookstores.
Bookstore Prizes:
Free hikes with John Muir Laws (one winning customer per participating store)
One original artwork signed by John Muir Laws (all participating stores will automatically be entered)
Bookstore Kits Include:
Flyers to help you promote your raffle
Bay Area nature fan pins and stickers
Free publicity and promotion on our website, e-newsletter, blog, and other marketing channels
For more bookstore information: http://www.heydaybooks.com/natureftwgroups.html
For general public information: http://www.heydaybooks.com/natureftw.html
For more information about John Muir Laws: http://www.johnmuirlaws.com
Email susan@heydaybooks.com to request a kit today!
Company: Light-Beams Publishing
Categories: Children's - Nature/Fiction/Family/Gardening
Offered: event guide/downloads and new release information
THE FAIRY HOUSES SERIES®
• Sparks imagination and introduces kids to the magic of Nature
• Real values – “Hands-On Literacy”
• A fun and sharing activity for the whole family!
• Can be enjoyed almost anywhere, any time of year
ALA Top 10 - BookSense Top 10 - Parents’ Choice Gold and many more ...
Hold your own “FAIRY HOUSES EVENT!”
Downloadable photos and coloring pages!
Praise for “THE FAIRY HOUSES SERIES®”
“FOREST SECRETS is charming, original, entertaining, and superbly well crafted from beginning to end.” Midwest Book Review
“Combines nature, magic and artistic vision in a beautiful package.” Publisher’s Weekly
“Speaks to the sanctity of nature and how the world around us is a source of inspiration.” Family Fun
For more information, events, accolades, pictures, visit:
http://www.fairyhouses.com
New Chapter Book Release in the Series
FOREST SECRETS: A FAIRY HOUSES MYSTERY
An Illustrated Chapter Book for middle grade readers
by Tracy Kane and Kelly Sanders
ISBN: 9780976628910 / UPC: 884277000082
Hardcover 8.5in x 6.25in / 126 pages / 25 illustrations
Ages 7-11 / $14.95
Kate is thrilled when she realizes that her new home borders an enchanted forest.
She meets Luke Carver, a real nature geek. Together they discover a fairy house hidden in the trunk of a tree. Inside, they find a mysterious clue.
Who built the fairy house, and why? What other secrets does the forest hold?
As Luke and Kate investigate the mystery, they learn that the woods are in danger. They are determined to save the forest, but how?
Where’s the fairy dust when you need it?
Company: Llumina Press
Categories: Adult Fiction, Inspirational/Paranormal Romance
Offered: Free Bookmarks, Readers Contest, Visit to and Book Reading at YOUR Store!
About the Book: “There is a land of the living and a land of the dead, and the bridge is love – the only survival, the only meaning.” Thornton Wilder
Sometimes you must tiptoe across that bridge linking this world with the next. Sometimes, it is the only way to put the twisted pieces of one’s life back together again. . . Waters of the Dancing Sky is an inspirational love story grounded in wilderness island adventures. An intriguing blend of historical facts and fiction, it weaves an appreciation of nature and local Ojibwe culture into mankind’s eternal search for meaning.
“. . . a brilliant tale of second chances and building a better, stronger life. . .” Melissa Levine, Independent Professional Book Reviewers
TITLE: WATERS OF THE DANCING SKY
AUTHOR: JANET KAY
ISBN: 978-1-60594-278-0
RETAIL PRICE: $16.95
VIDEO BOOK TRAILER COMING SOON!
Ordering instructions for bookstores: Available from Llumina Bookstore at http://www.llumina.com/store/watersofthedancingsky.htm, via email – Orders@llumina.com, by phone – 1-866-229-9244; or from Ingram, Baker & Taylor, Amazon, and bookstores worldwide. Book return program in place.
FREE PROMOTIONAL MATERIALS: Bookmarks, readers contest, and opportunity to win an author’s visit/book reading at your store.
Get started by emailing janetkay@watersofthedancingsky.com to request bookmarks, a copy of her debut novel, and/or to enter bookstore contest to win a free author’s visit/book reading at YOUR store! Deadline is May 1, 2010!
To enter readers contest, please direct your customers to author’s website at www.watersofthedancingsky.com.
Company: MPIBA
Category: Gifts/Sidelines
Offered: Reading is Sexy Stickers/
Read or Die Stickers
BOOKSELLERS - Get Sexy or Die Trying!
Order these wildly popular stickers to sell in your store, available in the "Reading is Sexy" or the "Read or Die" format.
The black and white self-adhesive stickers measure 4.25" x 5.5". Each box of 250 stickers is $191, freight paid; minimum order one box. Your store's imprint information equate
Please call (800) 752-0249 or e-mail info@mountainsplains.org for more information or to request an order form. Fax the completed order form to Mountains & Plains at (970) 407-1479
Company: Shelfwiz
Categories: Display/Signage
Offered: shelftalkers
GIVE YOUR SHELF TALKERS A LOUD, CLEAR (and neat) VOICE
Now three new sizes to help you create great looking signage and shelf talkers
A unique design that clips to bookshelves and features a Plexiglas frame to hold shelf talkers
Frame flips up and down to allow easy access to books
Create shelf talkers using our custom-designed templates, or download monthly Indie Next Picks — all available on our website, www.shelfwiz.com
Print on perforated sheets, which come with every order — no measuring or cutting necessary
For more information, to order or request a free sample, click on image.
Company: Simon and Schuster
Categories: Young Adult
Offered: Book Club opportunity
Calling all book clubs!
Win a chance to speak to an author after your book club has read her book! Simon & Schuster is offering a sweepstakes to win up to 25 copies of a teen book for your book club, plus a follow-up phone call from the author herself!
Don’t miss the chance for your book club to talk to some of the most popular teen authors:
Kate Brian (author of the Private series)
Deb Caletti (author of Six Rules of Maybe)
Angela Johnson (author of Sweet, Hereafter)
Lisa McMann (author of the Wake trilogy)
Lisa Schroeder (author of Chasing Brooklyn)
Elizabeth Scott (author of The Unwritten Rule).
To learn more and to enter, visit:
www.simonandschuster.com/sweepstakes/call-me-book-club-sweepstakes
Company: Simon and Schuster Children's
Categories: Middle Grade fiction
Offered: Outreach opportunity, free pennants
Rev up for the Pinewood Derby with Frankie Pickle!
As pinewood derby season heats up this spring, what better way to reach children in your community than by supporting a local Cub Scout troop?
Help your Cub Scouts to fulfill their Reading requirement by introducing them to Eric Wight’s Frankie Pickle series. Learn more at FrankiePickle.com!
Then, display Frankie Pickle and the Pine Run 3000 in your store and we will send you a finished book and 15 Frankie Pickle pennants to share with your troop!
E-mail chrissy.noh@simonandschuster.com to receive 15 pennants and a finished copy of Frankie Pickle and the Pine Run 3000!