Creative Advertising & Promo ALERT

Dear Booksellers,

Here is the latest installment of the Creative Advertising and Promo Alert, sponsored by your regional trade associations. In this email you will find a list of promotional offers from publishers, wholesalers, sideline companies and other vendors who have developed a variety of marketing tools and pieces designed to help you sell more stuff; specifically, more of their stuff!

Offers are arranged alphabetically by vendor name, but we have included a summary at the top of each listing to show the company name, the category their products fall under, and a list of the items/promotional pieces that are being offered. These are great items, not just for your own in store use, but also to give to teachers, educators and librarians.

PLEASE READ EACH LISTING CAREFULLY. They each contain specific instructions. If you are interested in a particular item, please follow the directions in the listing to request an item. DO NOT simply reply to this email, as we can not guarantee that your request will get forwarded to the proper person in time.

We hope this Creative Advertising & Promotional Alert will be useful to you, by bringing together into one place many of the resources publishers and vendors create to help encourage sales.

Yours truly,

Your Regional Booksellers Trade Association

Company: Atria Books
Category: Thriller
Offered: Promotional Materials for contest

Join the hunt to keep track of time in The 13th Hour!

Written into the story of The 13th Hour are the names of seven famous time travelers from books, television and film. Author Richard Doetsch is running a contest on his website for readers to submit the names for a chance to win a pocket watch that tells time backwards.

If you’d like to participate, you can direct readers to Richard’s site with free blow-ups or digital assets provided by Atria. You can also host the contest yourself, collect entries, and on March 1st, the day the contest ends, you will receive the list of correct answers to determine a winner. Atria will provide a pocket watch as a prize for select booksellers to award to their winners.

For more information or to request materials, please contact Rachel Bostic at Atria.Feedback@simonandschuster.com.

Company: Blood Moon Productions
Category: Biography
Offered: Video trailer

The truth about Steve McQueen is spectacularly different from the legend projected by his screen persona and Hollywood's media machine. Lurid aspects of McQueen's early life include a gothic horror of a childhood and stints as both a porno performer and pay for play hustler to both men and women. Also revealed are sinister implications associated with his mysterious death. Years of research on the film industry's coolest player bring McQueen and his legacy brusquely back to Earth.

Title:        Steve McQueen, King of Cool, Tales of a Lurid Life
Author:     Darwin Porter
ISBN:        978-1-9360030-5-1
Publisher:   Blood Moon Productions, Ltd.
Retail Price: $26.95

Special ordering instructions for bookstores:
Available through National Book Network (www.NBNBooks.com), Ingram, Baker & Taylor, Bookazine, and other fine distributors nationwide.   For access to a videotaped book trailer on this hot, unvarnished portrait of America's most iconic male sex symbol, click on  

http://www.youtube.com/watch?v=ESn9JwVcOS

Company: Disney Book Group
Categories: Children
Offered: Percy Jackson Promotional Materials and Online Downloadables

Percy Jackson & the Olympians: The Lightning Thief arrives in theaters nationwide on February 12th  — based on the #1 New York Times best-selling Percy Jackson & the Olympians series — and publisher Disney Book Group is gearing up for the event in several ways!

• For those stores celebrating the film release of Percy Jackson & the Olympians: The Lightning Thief, we are offering a variety of Percy Jackson promotional materials, including character posters, light-up pens, and signed bookplates from Rick Riordan himself.  These materials will make your celebration a truly Olympic event!  Contact ann.dye@disney.com to request these materials. Items are very limited and will be fulfilled on a first come, first served basis.

• For those stores wanting to go the extra mile, check out www.percyjacksonbooks.com for a variety of downloadables for the entire Percy Jackson series, including party ideas, discussion guides, activity sheets, quizzes, and more! Your party guests will be Camp Half-Blood experts in no time! 

Company: Hidden Secrets Book Covers®
Categories: Sidelines
Offered: Book Covers for Paperback and Hardcover Books

Book Covers for Book Lovers
Five book cover sizes to choose from: Mass Market, Premium Mass Market, Trade Paper, 6x9 Hardcover, and Bible Size. No minimum order, and mix and match sizes and patterns in any combination you choose. Free shipping for orders of 24 book covers or more. Guaranteed to sell or we will buy them back.
Features

• The beautiful cloth covers protect your book and your reading privacy and are offered in over 60 different patterns.

• The foam lined covers are easier to hold and wonderful for people with hand problems like carpal tunnel syndrome, arthritis, and multiple sclerosis.

• Tab closure protects your book by keeping it tightly closed when you carry it in a purse, travel bag, or briefcase. No more mangled pages.

• Built-in bookmark keeps your place.

Testimonial
”Hidden Secrets has been a constant at our store.  Hidden Secrets are pretty and they are also well made.  I have one customer who is on her 7th Hidden Secrets book cover. I sold 2 Hidden Secrets book covers this week, and it was interesting that both customers on different days said essentially the same thing.  “I like my Hidden Secrets book covers because people are nosey about what I’m reading.”  (It's true.  I am constantly amazed that people feel free to comment on what you are reading.)  Frances Hayes and Kathleen Borkowski, Annie’s Book Stop, 141 Main Street, New Hartford, CT 06057

Contact us at 800-544-9257 or email info@HiddenSecretsCovers.com or click this link http://www.hiddensecretscovers.com/covers.html to see our patterns.

Company: Imagination Publishing Group
Category: Children's picture book - fiction
Offered: Free Promotional Materials 

Danny the Dragon Meets Jimmy - Nominee for Best Children's Picture Book of 2009!

The first book in the HIT children's series Danny the Dragon by multi award-winning author Tina Turbin has become an international sensation!

Filled with vivid illustrations and a captivating storyline, this delightful tale, chronicling the adventures of a traveling dragon named Danny, leaves all readers with a smile, while ever so subtly highlighting manners, positive social interactions and sharing, in a fun, creative, kid-friendly way. 

Hailed by the "Midwest Book Review" Children's Bookwatch as having "...definite attraction and value for children ages 4-8, all of whom will undoubtedly beg for the sequel and more tales of Danny the Dragon; by authors, including such notables as Judy Blume, school principals, teachers, mothers, Celebrities and literature specialists as being “a gentle story” and “such a delight”; “a wonderful book to read to children”; and a book that is “...accompanied by really beautiful drawings which will sparkle the imagination.”

BOOST your 2010 Sales AND be prepared for “Dragon Appreciation Day” on Jan 16th 

FIRST 100 booksellers to place an order AND reply will receive: 

1. FREE publicity and promotion of your bookstore via the Imagination Publishing Group network of websites, with a targeted audience of more than 100,000. 

2. FREE promotional materials to provide to your customers and to decorate your store: Danny the Dragon themed pencils, bookmarks, door hangers and stickers. Make sure to REPLY to info@DannyTheDragon.com to take advantage of the above LIMITED TIME offer!

Danny the Dragon Meets Jimmy  
AVAILABLE THROUGH BAKER AND TAYLOR: http://is.gd/4N7ts  
Paperback: 978-0-9800-721-0-5 - retail $8.95
Hardcover:  978-0-9800-721-1-2 - retail $18.95

Company: MPIBA
Category: Gifts/Sidelines
Offered: Reading is Sexy Stickers/ Read or Die Stickers

BOOKSELLERS - Get Sexy or Die Trying!

Order these wildly popular stickers to sell in your store, available in the "Reading is Sexy" or the "Read or Die" format.

The black and white self-adhesive stickers measure 4.25" x 5.5". Each box of 250 stickers is $191, freight paid; minimum order one box. Your store's imprint information equate

Please call (800) 752-0249 or e-mail info@mountainsplains.org for more information or to request an order form. Fax the completed order form to Mountains & Plains at (970) 407-1479.

Company: Shelfwiz
Categories: Display/Signage
Offered: shelftalkers

GIVE YOUR SHELF TALKERS A LOUD, CLEAR (and neat) VOICE

• Now three new sizes to help you create great looking signage and shelf talkers

• A unique design that clips to bookshelves and features a Plexiglas frame to hold shelf talkers

• Frame flips up and down to allow easy access to books
  

• Create shelf talkers using our custom-designed templates, or download monthly Indie Next Picks — all available on our website, www.shelfwiz.com

• Print on perforated sheets, which come with every order — no measuring or cutting necessary

For more information, to order or request a free sample, click on image.

Company: Simon and Schuster
Categories: Children's
Offered: Store sweepstakes opportunity

Enter to win a visit to your store by Caldecott Honor recipient Kadir Nelson!
 
In the new picture book Mama Miti, Kadir Nelson and Donna Jo Napoli have teamed up to tell the true story of Wangari Muta Maathai, “Mama Miti,” founder of the Green Belt Movement and the first African woman to win the Nobel Peace Prize for her contribution to “sustainable development, democracy and peace.”

Celebrate the achievements of Wangari Muta Maathai by featuring Mama Miti in a promotion in your store, and you could win a visit from Caldecott Honor recipient Kadir Nelson!
 
Promotions can apply to Martin Luther King, Jr. Day/National Day of Service (January 18, 2010), Black History Month (February), Women’s History Month (March) and Earth Day (April 22, 2010).

Get started by e-mailing MamaMiti@SimonandSchuster.com to request a copy of Mama Miti signed by Kadir Nelson and Donna Jo Napoli, a poster, and ideas for the promotion!
 
For all the details, download the PDF here:
http://www.simonandschuster.com/admin_assets/2001_Mama_Miti_Sell_Sheet.pdf