“Buy Local” campaigns are vital part ofa rising grass roots movement in small towns and even larger cities across the country.Independent booksellers have found the Buy Local initiative to be an invaluable tool towards creating partnerships and alliances with other local businesses and for strengthening customer loyalty.SIBA has collected together the materials and resources any store might need to begin “buy local” campaigns in their own communities.
SIBA has also partnered with The American Independent Business Alliance (AMIBA) to give SIBA member stores reduced membership rates in that organization. AMIBA is one of the most active (and effective) organizations in creating buy local campaigns and forging local business alliances. The organization provides extensive education, case studies, presentations, start-up kits and marketing materials for member Independent Business Alliances.