The SIBA Newsletter is a bimonthly publication that reaches SIBA bookseller. Each issue is designed as a booksellers “toolkit” appropriate to the season--with reproducible marketing materials, forms, signage, fliers and other items that stores can use in displays or in promotional campaigns. Electronic versions are also available for booksellers to bring to their local print shops. Each toolkit contains specially-designed templates for booksellers to adapt to their own needs and specifi cations. Aside from the standard print advertising options of full- half- or quarter-page ads, Publishers may also choose to sponsor an entire toolkit.
Schedule of Toolkit Themes:
April/May: SIBA Book Awards
June/July: Buy Local
October/November: Holiday Catalog
December/January: Book Clubs