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Thanks to SIBA's Inkreadible sponsors:

 I had customers call to see if we had a book in the catalog or if we would order it for them. Several people who received it in their newspaper also asked for another to show family or friends. -- Rebecca Harrison, Lincolns Loft Bookstore, Hodgenville, KY

The catalogs are a great way to help our customers save time when doing their shopping and for us to get to know our customers better. We always meet new people after the catalogs go out. --Margaret Hendricks, Auburn University Bookstore, Auburn, AL