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The SIBA Holiday catalog always brings in customers. So many walk in the door with a catalog in-hand, turned to a page for just the book they are looking for. Or, they got it in the mail and, even if they don't have it with them, it triggers their memory and brings them in the door. No matter how you look at it, the catalog helps us during the holidays. --William Rickman, Island Bookstore, Duck, NC 

 We place the catalog in our local paper the weekend before Thanksgiving, and pass them out in the store during the holiday season. We usually always get a good response from customers when they see it in the paper. -- Kathy Chalk, Dee Gee's Gifts & Books, Morehead City, NC